Oversignal Keyboard Enables Advertising on Mobile Keyboards to Give Marketers a New Way to Reach Customers, Improving Digital Ad Viewability and Enhancing Campaign ROI
BELLEVUE, WA — (Marketwired — Mar 3, 2015) — Coming soon to the keyboard of your mobile device: advertisements, as Oversignal today announced the launch of the Oversignal Keyboard, which enables ads on virtual keyboards.
Working in partnership with Sirqul, a leader in mobile commerce technology, Oversignal is leveraging the most heavily trafficked location on mobile devices — the virtual keyboard. The result is improved mobile ad viewability to help marketers enhance the ROI of their mobile marketing initiatives. The Oversignal Keyboard is now available on Google PlayStore and coming soon to iOS devices.
New Ad Format Improves Digital Ad Viewability
Oversignal’s Keyboard introduction comes at a critical time in the mobile ad industry. Google Research says more than half of all Internet ads are not seen by humans, as ads are not viewed or not fully visible.
Oversignal’s new ad format provides a host of benefits to partners:
- • Ad networks will realize increased per-swipe revenue
- • App developers and other keyboard providers will benefit through revenue sharing opportunities, with their ability to license and show keyboard ads.
- • Major brands will now realize 100 percent visibility of ads and a user experience that delivers true intent and minimizes accidental clicks.
“Brand advertisers are constantly seeking ways to enhance the ROI of their mobile campaigns. Improving mobile ad viewability is the optimal way to accomplish this,” said Brian Moore, founder and CEO of Oversignal. “As more consumers purchase goods with their mobile devices, it makes sense to place ads in heavily trafficked areas. Mobile keyboards are the obvious location as they are activated more than 30 trillion times per year — every Tweet, post, email, message, or search on a mobile device activates the keyboard.”
Swipe Activation Ensures User Engagement
Swipe activation ensures user engagement, preventing accidental clicks. Once activated, ads in a variety of categories including music downloads, movie trailers, daily deals, and more can be Tweeted, emailed, liked on Facebook, or downloaded as coupons. Ads can be presented as video, click to call, full screen, location based, or nearly any type of mobile ad.
Purehome, an ecommerce site for home dÃ©cor, is an early adopter of Oversignal Keyboard. In placing its ads on the Oversignal Keyboard, purehome has seen a spike in orders.
“Purehome customers are increasingly shopping on mobile devices,” said Alicia Shefchik, Chief Marketing Officer at purehome. “We are always searching for new ways to advertise on mobile platforms and engage consumers. Having partnered with Oversignal, we are excited to know that 100 percent of our ads will be shown on the Oversignal Keyboard, which will lead to an increase in purehome sales.”
Oversignal is an early-stage mobile advertising company whose technology has opened the door to an addressable market of over 30 trillion annual impressions. The company is headquartered in Bellevue, Wash. For licensing inquiries, contact Brian Hill, 206–790-4725, firstname.lastname@example.org.
Headquartered in Seattle, WA, Sirqul is an engagement as a service (EaaS) platform that empowers influencers and brand advertisers to rapidly create dynamic mobile experiences and maximize customer loyalty. Influencers and brand advertisers engage with their users on a daily basis, monetize their brand, while maintaining authenticity via non-intrusive product placements embedded within the experience itself. Sirqul has powered global brands such as Mercedes-Benz, Anomaly, and Taiwan’s Far EasTone as well as key influencers to reach top positions in the US iTunes and Google Play App Stores for games while also generating over 30,000 5-star app reviews. Sirqul’s methods are quickly revolutionizing targeted mobile advertising and awareness campaigns and are now taking the industry by storm.
Based in Seattle, Purehome is an ecommerce site for home dÃ©cor, whose technology recommends products based on style and color.
Founder and CEO