Einstein for Entertainment

Making Entertainment Venues More Interactive

Ein­stein is a solu­tion aimed at trans­form­ing venues into cap­ti­vat­ing expe­ri­ences for — fans, guests, atten­dees and cus­tomers.

Casino

Casino

Hotel

Hotel

Conferences

Conferences

Stadiums

Stadiums

The Challenge: Delivering Personalized 1 on 1 Experiences at Scale

The trends are clear and point to improv­ing cus­tomer expe­ri­ence as the dri­ver to improv­ing all key met­rics includ­ing sales, sat­is­fac­tion, loy­al­ty, rep­u­ta­tion, and in the end, bot­tom-line rev­enue. With­out the data intel­li­gence to improve the guest expe­ri­ence or tech­no­log­i­cal abil­i­ty to cater to the mod­ern mobile con­sumer, enter­tain­ment venues will suf­fer to deliv­er.

Ein­stein is the answer to a smart, con­nect­ed and per­son­al­ized expe­ri­ence.

The Solution: Einstein – Engage. Connect. Delight. 

Redefin­ing an amaz­ing guest expe­ri­ence is the num­ber one pri­or­i­ty. A smart per­son­al­ized expe­ri­ence is dri­ven by intel­li­gent data to iden­ti­fy cus­tomer pref­er­ences, social inter­ac­tions and buy­ing behav­ior that dri­ves addi­tion­al rev­enue via food & bev­er­age, per­son­al­ized mer­chan­dise, retail, ser­vices, and spon­sor-brand­ed pro­mo­tions.

Ein­stein pro­vides seam­less ways to improve effi­cien­cies, pre­dict behav­ior, man­age resources, per­son­al­ize expe­ri­ences, and dif­fer­en­ti­ate enter­tain­ment prop­er­ties via hard­ware installed on premise, wear­able tech­nol­o­gy, and mobile apps.

Lever­ag­ing Edison’s smart mesh net­work of devices, Ein­stein enables two-way bea­con com­mu­ni­ca­tion, turn-by-turn nav­i­ga­tion, per­son­al­ized 1:1 mar­ket­ing cam­paigns, walk­out check­out and more.

What can I do with Einstein?

AI-based Consumer Intelligence at the Edge

AI-based Consumer Intelligence at the Edge

Pre­dic­tive algo­rithms, machine learn­ing and AI make expe­ri­ences per­son­al­ized, enter­tain­ing and infor­ma­tive. Lever­ag­ing edge real-time com­put­ing for imme­di­ate insights and action.
360° Consumer POV

360° Consumer POV

Cap­ture dig­i­tal iden­ti­ty with social authen­ti­ca­tion or sim­ple sign-on form to gath­er data and build con­sumer pro­files when log­ging into Wi-Fi or mobile app.
Brand Sponsorship Activation

Brand Sponsorship Activation

Make them the cen­ter of the action with inter­ac­tive video, dig­i­tal touch­screens, AR/VR, social media, wristband/badge access, chal­lenges, vot­ing, games, ges­ture con­trol and more.
Location Awareness

Location Awareness

Lever­age heatmaps, dwell times, floor plan opti­miza­tion, pre­dic­tive pathing and trig­gers to direct­ly or indi­rect­ly opti­mize the con­sumer expe­ri­ence. Inte­grates with RFID/NFC, Blue­tooth, BLE, WI-Fi, 3G/4G and more. 
Brand Sponsorship Activation

Brand Sponsorship Activation

Make them the cen­ter of the action with inter­ac­tive video, dig­i­tal touch­screens, AR/VR, social media, wristband/badge access, chal­lenges, vot­ing, games, ges­ture con­trol and more.
Location Awareness

Location Awareness

Lever­age heatmaps, dwell times, floor plan opti­miza­tion, pre­dic­tive pathing and trig­gers to direct­ly or indi­rect­ly opti­mize the con­sumer expe­ri­ence. Inte­grates with RFID/NFC, Blue­tooth, BLE, WI-Fi, 3G/4G and more. 
Tailored Marketing

Tailored Marketing

Con­fig­urable alerts, noti­fi­ca­tions, con­tent, and pro­mo­tions by user, seg­ment or event.
Advertising Platform

Advertising Platform

Ads can be cus­tomized, seg­ment­ed and tar­get­ed to dif­fer­ent geo-fences and inter­est groups.
Integrate Data Streams

Integrate Data Streams

Inte­grate with exist­ing sys­tems and lever­age data streams from POS sys­tems, book­ings, weath­er fore­casts and more.
Operational Efficiencies

Operational Efficiencies

Empow­er employ­ees with knowl­edge on cus­tomer pref­er­ences, man­age sup­ply chain and inven­to­ry, pre­dict main­te­nance, ener­gy sav­ings and increase secu­ri­ty in high traf­fic areas.

Interested in learning more about Einstein?

Con­tact UsRequest Demo