Oversignal has a big announcement: you don’t need to click anymore. You can swipe.
The company is launching something called the Oversignal Keyboard, which enables ads on virtual keyboards.
Having teamed up with mobile commerce tech company Sirqul, Oversignal says it is now leveraging ‘the most heavily trafficked location on mobile devices.’
And what is that location, exactly? The virtual keyboard.
The effort is helping to boost mobile ad viewability to help marketers enhance the ROI of their mobile marketing initiatives.
For now, the Oversignal Keyboard is only available in the Google Play store but it’s coming soon to iOS.
“Oversignal’s Keyboard introduction comes at a critical time in the mobile ad industry,” the company says, citing data which indicates that more than 50% of all Internet ads are not viewed by people, routinely because the ads in question simply are not fully visible.
“As more consumers purchase goods with their mobile devices, it makes sense to place ads in heavily trafficked areas” explains company CEO Brian Moore. “Mobile keyboards are the obvious location as they are activated more than 30 trillion times per year…every Tweet, post, email, message, or search on a mobile device activates the keyboard.”
The swipe activation method is a better gauge of user engagement and prevents accidental clicks, according to Oversignal.
Once activated, ads in a variety of categories including music downloads, movie trailers, daily deals, and more can be Tweeted, emailed, liked on Facebook, or downloaded as coupons, the company divulged this week. Ads can be presented as video, click to call, full screen, location based, or nearly any type of mobile ad.
To learn more about the burgeoning craze of ads on virtual keyboards, check out what Oversignal is up to here .