Sirqul’s SoLoMo Platform Leveraged as the Foundation for Driving mCommerce Revenue for Brands While Enhancing Footfall Among Retailers and Merchants
NEW YORK and SEATTLE, October 9, 2013 — Sirqul™ (www.sirqul.com), a mobile Engagement as a Service (EaaS) platform and Anomaly a ‘new model agency’ that has a passion for creating innovative products and experiences, today announced that they have signed an agreement regarding the joint development of a Global SoLoMo (social-local-mobile) Platform featuring hyper-local advertising, deals, offers and payments solutions for brands, retailers and merchants.
Responding to the growing need to reach mobile consumers at scale where they live, work and play, Anomaly and Sirqul have joined forces to develop a highly scalable mobile app engagement platform that will enable a range of new native in-app advertising solutions. The platform’s analytics will provide a real-time view into mobile consumer interests and behaviors through demographic and interest level targeting while delivering rewarding, engaging mobile experiences.
“Mobile is creating continuous consumer connections that brands seek, and we’ve noticed an opportunity to amplify these connections through the combination of utility, commerce, social and location,” said Jason DeLand, Anomaly Founding Partner. “All data point to a future driven by mobility and making an investment in mobile requires a strong partnership with a player that has DNA in the mobile industry and engagement space. With Sirqul, we have one of the world’s leaders in building mobile commerce enabled solutions at our side. Together we can deliver highly engaging, personalized and fully connected solutions with Sirqul EaaS as a key ingredient, helping brands around the world achieve their business goals.”
The SoLoMo Platform will reward consumers through native app engagements by presenting hyper-local and contextually relevant mobile ads through Sirqul’s self-service RTB advertising platform. The platform will empower brands, merchants and retailers to stay connected with valuable consumers and directly increase revenue by enabling profile match-making of deals, offers and discounts on products and services. It also gives global brands the opportunity to offer consumers a more intimate and relevant experience without disrupting their everyday interactions with mobile apps and games. The SoLoMo Platform will prove to be equally beneficial across consumer packaged goods (CPG), food and beverage, hospitality, restaurants, sports, and other industries.
“Anomaly’s unique value proposition of creating products and experiences for global brands coupled with Sirqul’s ability to scale hyper-local mobile efforts across millions of mobile users, together will make this platform thrive,” said Jim Harkins, CEO, Sirqul. “Today we are building the mobile technology foundation that will allow brands an entrance into mobile by connecting consumers directly with offers that are timely, relevant and engaging.”
Signaling an increased focus on strategic mobile initiatives and IP development, Anomaly is once again tearing down the silos of advertising. Recognized by Fast Company as one of The 50 Most Innovative Companies in the World and by AdAge as a Top 10 A-List Agency, Anomaly is committed to working with Sirqul as their exclusive mobile tech partner. This agreement continues to reflect Anomaly’s deep commitment to innovation and global expansion by investing in the advancement and future of the mobile industry.
Further announcements will be made regarding Sirqul and Anomaly’s SoLoMo Platform in the coming weeks.
Proving that mobile EaaS (Engagement as a Service) is rapidly taking hold worldwide, Sirqul also unveiled their expansion into Asia by announcing that Far EasTone (FET), a leading Taiwan mobile telecom operator is licensing the FET SoLoMo Platform powered by Sirqul to connect developers, merchants, brands and retailers to millions of consumers who will benefit from a relevant and rewarding mobile experience.
Sirqul™ (www.sirqul.com), provides a Mobile EaaS (Engagement as a Service) Platform that empowers brands, agencies and developers with an app ecosystem that encompasses gamification, social, local, commerce, analytics, advertising and crowd sourcing to create an engaging consumer experience. Headquartered in Seattle, WA, Sirqul empowers global clients such as Mercedes-Benz’s BoostbyBenz, Anomaly and Taiwan’s Far EasTone with an extensible multi-OS technology, scalable from client to server. Developers visit:http://dev.sirqul.com and Retailers visit: http//:retailers.sirqul.com
Founded in 2004, Anomaly is a difficult to define, but exciting to work at ‘new model’ agency with offices in New York, London, Amsterdam, Toronto, and Shanghai. The agency’s blue chip client roster includes Budweiser, Converse, Diageo, Dick’s Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Gold Effies for effectiveness in Media Strategy and as a Brand Owner; Lions, Cyber Lions, and a Grand Prix from Cannes; a Mercury Music Prize; and two Emmys for a TV series the agency created and co-owns.