Far EasTone Telecommunications, Taiwan’s third-largest mobile provider, unveiled Wednesday a mobile commerce platform powered by technology from Seattle-based Sirqul.
Called FET SoLoMo, the platform will enable developers, merchants, brands and retailers to offer customers mobile ads and digital coupons integrated into mobile apps and tailored to users’ real-life habits, including their current physical location.
Far EasTone is the first Asian telecom to launch the all-inclusive mobile commerce platform, which is expected to increase monetization for developers and directly increase revenue for merchants and brands, according to the company.
Far EasTone said it is inviting local developers, retailers and brands to join the platform, which is scheduled to hit the market in the first quarter of 2014 with an expected 1,200 retail partners, 3,000 mobile apps and 5,000 digital coupons.
“We are thrilled to be the first mobile operator in Taiwan to offer an integrated social, local and mobile commerce platform,” said Charlene Hung, executive vice president of internet and commerce at Far EasTone.
“Sirqul’s history of mobile and technical commerce expertise has brought to life our vision of interconnectedness and we stand impressed by their ability to seamlessly integrate with our mobile infrastructure,” she said in a press release.
David Liu, Sirqul’s COO, said that Taiwan is a key market as the company expands overseas into the Asia-Pacific region.
“We value this partnership to power one of the largest, most forward-thinking mobile operators in Taiwan and look ahead to future expansion opportunities into surrounding Asian markets,” Liu said.
Robert Frederick, Sirqul’s founder and chief technology officer, told a media briefing in Taipei that Taiwan is one of the top markets for both mobile apps and people who are interested in using those apps for entertainment or consumption.
Sirqul will continue to seek other Asian partners that will share the same vision as the company to build a mobile commerce ecosystem with developers, retailers and consumers, Frederick said.