Expanding into the Mobile Medium, Joe Doucet Studio Launches AMU Developed on the Sirqul Mobile EaaS (Engagement as a Service) Platform
LONDON, UK and NEW YORK, NY, September 26, 2013 — Design pioneer Joe Doucet and Sirqul have partnered to launch AMU. An entertaining test of agility, coordination and spatial awareness — AMU is the app you play standing up with plenty of room around you! Top 50 charting app in Simulation and Puzzle, AMU is available for free from the App Store on iPad, iPhone and iPod Touch and on Google Play for Android mobile devices.
Since launch, players have scored over 713,242,794 points and played 84,678 levels in total. Taking advantage of the game’s video recording and sharing features, AMU gamers have captured over 3,569 videos sharing their personal and entertaining reactions.
AMU is a virtual game of catch, forcing players to physically move around in order to place the white ball within an empty circle. Sounds easy until you realize you can’t play sitting down. “Many people simply try to tilt their phone, but quickly realize that they need to get up and move,” Doucet explains. “The inspiration came to me after realizing how many of us are hunched over and constrained to our devices, I wanted to reinvigorate and open the door to our surroundings.”
Sirqul’s platform enabled art and movement to take place on yet another medium mobile. AMU leveraged nine out of the forty-four service components on the Sirqul Mobile EaaS (Engagement as a Service) platform including local and global leaderboards, social hooks to share hilarious videos, streamlined user sign-in with authentication, and analytics that provides detailed usage stats and demographics on audience.
“The AMU experience lends itself to hilarious moments as we frantically move about,” said Robert Frederick, founder and CTO Sirqul. “Activating the front-facing camera so players could record themselves playing AMU and share videos created the viral impact of AMUlending itself to reach the top 50 charts within Puzzle and Simulation.”
“Many designers, have not explored the mobile medium due to the costly and cumbersome technology expertise needed. Sirqul is removing that barrier by empowering anyone with a vision using sophisticated mobile technology that delivers an engaging app experience,” said Jim Harkins, CEO of Sirqul. “We continually strive to delight players with fun, high-quality games and apps, we are thrilled to be the first mobile app partner of Joe Doucet Studio blending design and technology.”
AMU is the world’s first mobile game that not only takes place on your screen, but also takes place in the world around you. Created by Joe Doucet Studio, AMU brings design to mobile. An entertaining test of agility, coordination and spatial awareness, AMU uses a sophisticatedly simple UI to open up a dynamic, demanding game play to you and your surroundings. For the best experience, play AMU standing up!
ABOUT JOE DOUCET STUDIO:
Joe Doucet’s ability to fluidly cross the different disciplines of design have made him one of the most sought after creative talents working in America and culminated into the launch of Joe Doucet Studio. As a designer, inventor, artist and auteur, Joe Doucet’s work deftly hybridizes function and visual appeal while conveying layers of meaning and message. Doucet’s work has been exhibited numerous places internationally, including the London Design Museum and the Biennale International Design in Sainte-Etienne, while his awards include a 2010 World Technology Award for Design, a Good Design Award in 2008, was named the first ever AvantGuardian for Design in 2009 by Surface Magazine and holds more than 30 patents for his designs and inventions.
Sirqul, Inc. provides a Mobile EaaS (Engagement as a Service) Platform that empowers brands, agencies and developers with an app ecosystem that encompasses gamification, social, local, commerce, analytics, advertising and crowd sourcing to create an engaging consumer experience. Sirqul’s extensible multi-OS technology is scalable from client to server with over 44 app modules and 14 brandable starter kit themes. Sirqul is headquartered in Seattle, WA. Visit www.sirqul.com