Carrefour and Sirqul Launch Smart Retail Store in Taiwan

As part of Car­refour Taiwan’s inno­va­tion ini­tia­tive cen­tered around the cus­tomer, Sirqul’s Engage­ment-as-a-Ser­vice IoT Plat­form will turn insight into action.
SEATTLE, WASHINGTON, UNITED STATES, Jan­u­ary 15, 2018 /EINPresswire.com/ — Car­refour Tai­wan announced today a coop­er­a­tive effort with Sirqul on a sin­gle store smart retail pilot. Enabling new expe­ri­ences cen­tered around dis­cov­er­ing the cus­tomer jour­ney and lever­ag­ing devices with arti­fi­cial intel­li­gence, the store will trans­form into a more immer­sive, con­nect­ed expe­ri­ence for both cus­tomers and staff.

“The­se insights will orches­trate actions in real-time – whether that means per­son­al­iz­ing the mobile expe­ri­ence, alter­ing in-store dis­plays, or repo­si­tion­ing prod­ucts with­in the store.”

Sirqul’s cus­tom hard­ware devices, Avatar and Edysen, with installed patent­ed soft­ware will com­mu­ni­cate with Wi-Fi and Blue­tooth to cap­ture move­ment, heatmaps, dwell time, and gen­er­ate alerts to staff when cus­tomers need help.

“To under­stand shop­per behav­iors means quick­ly and accu­rate­ly ana­lyz­ing many data sets to sep­a­rate the noise from mean­ing­ful sig­nals,” said Rami Baitieh, CEO of Car­refour Tai­wan. “The­se insights will orches­trate action in real-time – whether that means per­son­al­iz­ing the mobile expe­ri­ence, alter­ing in-store dis­plays, or repo­si­tion­ing prod­ucts with­in the store.”

High­lights:

• Real-Time Alerts — New mobile apps and web dash­boards will enable oper­a­tions to visu­al­ize insights, but more impor­tant­ly take action to engage cus­tomers and man­age staff posi­tions. When a cus­tomer is stand­ing in an aisle for sev­er­al min­utes, a trig­ger will noti­fy staff to engage. When lines start to queue, an alert will prompt more POS lines to open.

• Reduc­tion of Food Spoilage — Inte­gra­tion with tem­per­a­ture mon­i­tor­ing devices will track the open­ing and clos­ing of refrig­er­a­tors, cool­ers, and freez­ers. By mon­i­tor­ing events and receiv­ing alerts, stores can save mon­ey by reduc­ing waste and pre­vent­ing spoilage.

• Future-Proof – The solu­tion pro­vides a path to scale across all stores, flex­i­bil­i­ty to incor­po­rate addi­tion­al func­tion­al­i­ty, and the abil­i­ty to antic­i­pate enhance­ments that have not been installed to-date.

“With Sirqul in place, both par­ties expect to gain a new per­spec­tive on how cus­tomer and staff engage­ment direct­ly impacts oper­a­tions”, said Robert Fred­er­ick, CEO and Founder of Sirqul. “Empow­er­ing Car­refour with unpar­al­leled insights and lever­ag­ing the same plat­form to take action — is our mis­sion in craft­ing a smart retail expe­ri­ence.”

About Sirqul — Sirqul made this announce­ment today as part of NRF 2018: Retail’s Big Show, in NYC to show­case their smart retail solu­tion and how it dri­ves engage­ment, oper­a­tional effi­cien­cy, rapid inno­va­tion, and new rev­enue streams. Sirqul’s Engage­ment-as-a-Ser­vice IoT plat­form is device, pro­to­col, and cloud agnos­tic, fos­ter­ing an inter­op­er­a­ble sys­tem for build­ing future-proof solu­tions focused on retail, trans­porta­tion, smart build­ings and more.