Wooqer and Sirqul Forge Partnership to Improve In-Store Experience

Seat­tle, WA — August 22, 2019 — Wooqer and Sirqul today announced a strate­gic part­ner­ship to dig­i­tal­ly trans­form the retail in-store expe­ri­ence through smart, con­nect­ed data-dri­ven expe­ri­ences. The alliance will focus on lever­ag­ing Wooqer’s Retail Plat­form and Sirqul’s IoT Engage­ment-as-a-Ser­vice (EaaS) Plat­form with patent­ed loca­tion-aware smart devices to dri­ve in-store rev­enue.

Store Intel­li­gence from Sirqul’s IoT EaaS Plat­form is inte­grat­ed with Wooqer’s Retail Appli­ca­tion to cre­ate a ‘closed loop’ approach for in-store exe­cu­tion. The new­ly com­bined “Con­nect­ed Store Solu­tion” will bring valu­able, action­able AI and ML data to retail man­agers for data-dri­ven deci­sions based on in-store con­sumer traf­fic pat­terns, behav­iors, and pur­chase deci­sions.

Sirqul’s tech­nol­o­gy anony­mous­ly mon­i­tors guests in-store with future-proof IoT tech­nol­o­gy that does not require a mobile app or cost­ly cam­eras. Merg­ing the pre­cise loca­tion of peo­ple with items and employ­ees will now enable retail­ers to deliv­er per­son­al­ized, engag­ing expe­ri­ences and alter behav­iors to increase in- store ROI.

“This com­bined solu­tion deliv­ers valu­able store insights in real-time to engage cus­tomers and increase store per­for­mance with con­tin­u­al opti­miza­tion,” said Malini Raj, Direc­tor – Glob­al Alliances at Wooqer. Wooqer’s abil­i­ty to inte­grate with POS sys­tems and oth­er enter­prise appli­ca­tions can now be extend­ed into machine cen­tric in-store cus­tomer data insights.

“Part­ner­ing with Wooqer as a lead­er in Retail Busi­ness Appli­ca­tion allows us to expand our glob­al offer­ing and enter new mar­kets like India,” said Robert Fred­er­ick, CEO and Founder, Sirqul. “Togeth­er we will lever­age the pow­er that is Sirqul and Wooqer to give cus­tomers a full cir­cle solu­tion to dri­ve their in-store mar­ket­ing, sales and oper­a­tional strate­gies.”

Sirqul Inc. (www.sirqul.com) pro­vides an Engage­ment-as-a-Ser­vice IoT Plat­form with Smart Mesh net­work tech­nol­o­gy to dri­ve engage­ment, oper­a­tional effi­cien­cy rapid inno­va­tion and new rev­enue streams.  At the foun­da­tion of Sirqul’s plat­form are 80+ Ser­vices, 400 APIs, 3 dis­tinct IoT hard­ware pro­duct offer­ings, and over 30 cus­tomiz­able native appli­ca­tion tem­plates for rapid deploy­ment on a build­ing block approach. Sirqul is – device, pro­to­col and cloud agnos­tic – fos­ter­ing an inter­op­er­a­ble sys­tem for build­ing future-proof solu­tions for retail, auto, cities, build­ings, indus­tri­al, enter­tain­ment, and more.

Wooqer (www.wooqer.com) offers a retail busi­ness appli­ca­tion for in-store exe­cu­tion. Busi­ness cen­tric process­es like Visu­al Mer­chan­dise Man­age­ment, Train­ing and Devel­op­ment, Store Vis­it Sum­maries, Cus­tomer Expe­ri­ence, SOP Imple­men­ta­tion and Store 360 are read­i­ly deliv­ered on the plat­form. Wooqer enables busi­ness­es of all sizes to dri­ve excep­tion­al store per­for­mance and enhance cus­tomer expe­ri­ence.