Ex-Amazon Exec, Robert Frederick, Reveals His Plan to Unlock an API-Powered Ecosystem that Will Rewrite the Way We Build Mobile, Web, and IoT Apps

SEATTLE, WA, Novem­ber 23, 2021 – Draw­ing on his acqui­si­tion by Ama­zon in 1999, expe­ri­ences in build­ing out Ama­zon Any­where and AWS
in the ear­ly 2000’s, and star­tups like Snapvine and Tidalscale, Robert Frederick’s recent­ly pub­lished series out­li­nes his API and microser­vices
approach to dig­i­tal trans­for­ma­tion. The series “3 Ring Binder for IoT, Mobile, and Social Apps” is avail­able on Ama­zon with 1-click — the same
tech­nol­o­gy he helped bring to mobile devices, voice recog­ni­tion appli­ca­tions, and devel­op­ers to cre­ate e-com­merce appli­ca­tions while at Ama­zon!

The his­to­ry behind devel­op­ing an API-dri­ven approach reveals how Ama­zon and com­merce was forever trans­formed. With Robert’s expe­ri­ence and
for­ti­tude, he went on to launch Sirqul and con­tin­ues to rewrite the future of busi­ness. Sirqul is his and his team’s lat­est inno­va­tion built on an API
frame­work that makes any­thing you can imag­ine — pos­si­ble. The 603 APIs, 93 microser­vices, 3 patent­ed loca­tion-based IoT hard­ware devices,
and 30 cus­tomiz­able pre-built white-label tem­plates — all provide a plat­form to eas­i­ly cre­ate mobile, web, AR/VR, voice, and IoT appli­ca­tions.
Check out the com­plete list of Sirqul’s mobile, web, and IoT appli­ca­tions to dis­cov­er a rapid devel­op­ment-to-deploy­ment plat­form and learn how
you can apply dig­i­tal trans­for­ma­tion to your indus­try, busi­ness, or use case.

“I’m hon­ored to have been part of Ama­zon and Snapvine, but my vision is not lim­it­ed by my time at either com­pa­ny – it’s always been a dream
of mine as a devel­op­er to con­nect peo­ple, places and things at any­time, any­where, with­out tech­nol­o­gy lim­i­ta­tions,” said Robert Fred­er­ick,
founder and CEO of Sirqul. “This two-part series is to inspire devel­op­ers who come next by shar­ing a frame­work and vision for how prim­i­tive
ser­vices and fea­tures can be com­bined to cre­ate a more con­nect­ed world. Through this approach, busi­ness­es world­wide are poised to rapid­ly
con­nect infra­struc­ture to cus­tomer engage­ment. This will provide amaz­ing expe­ri­ences while dri­ving new rev­enue streams for busi­ness
trans­for­ma­tion. This is a team effort and I can’t wait for what comes next, as we each stand on the shoul­ders of giants, some­times even
with­out know­ing it.”