Shiji Group and Sirqul Announce New Strategic Partnership to Co-Create IoT Solutions for Smart Retail

Sirqul’s Engage­ment-as-a-Ser­vice IoT Plat­form in con­junc­tion with Sirqul’s loca­tion-based smart devices Edysen will sig­nif­i­cant­ly enhance guest expe­ri­ences

Shi­ji Group and Sirqul today announced a new strate­gic glob­al part­ner­ship to dig­i­tal­ly trans­form the Retail, Hos­pi­tal­i­ty, F&B, and Enter­tain­ment indus­tries through smart, con­nect­ed in-venue expe­ri­ences. The alliance will focus on inter­na­tion­al mar­ket expan­sion and speed­ing up the glob­al­iza­tion pro­gress for both par­ties with col­lab­o­ra­tion in Chi­na, Asia Paci­fic, Europe, and the Amer­i­c­as.

Bring­ing Shi­ji Group’s 20 plus years of expe­ri­ence devel­op­ing world­wide lead­ing prod­ucts and tech­nolo­gies serv­ing over 400,000 cus­tomers togeth­er with Sirqul’s IoT plat­form and loca­tion-based Edysen tech­nol­o­gy will deliv­er cus­tomers dif­fer­en­ti­at­ed expe­ri­ences in their venues through a smart con­nect­ed IoT solu­tion.

Sirqul’s tech­nol­o­gy mon­i­tors all guests in a venue with ground­break­ing IoT tech­nol­o­gy that does not require a mobile app. Help­ing to pre­cise­ly locate peo­ple, items, and employ­ees enables cus­tomers to deliv­er per­son­al­ized, engag­ing expe­ri­ences and alter behav­ior to increase ROI.

Sirqul brings a very unique and inno­v­a­tive tech­nol­o­gy plat­form to the Smart Retail space.
They are the “brains” that can pow­er the future of smart retail.”

Fur­ther­more, smart ana­lyt­ics reveals guest dwell times, cus­tomer jour­neys, and pro­vides heat maps of foot traf­fic. In con­junc­tion with Shi­ji, the team will make the data action­able help­ing to opti­mize staffing, floor­plan lay­outs, mar­ket­ing pro­mo­tions, pro­duct loca­tions, and alter guest expe­ri­ences in hotels, sta­di­ums, and stores world­wide.

“Sirqul brings a very unique and inno­v­a­tive tech­nol­o­gy plat­form to the Smart Retail space. They are the “brains” that can pow­er the future of smart retail,” said Amy Fu, Gen­er­al Man­ager, Shi­ji Retail Inter­na­tion­al Busi­ness Devel­op­ment. “This part­ner­ship will dri­ve sig­nif­i­cant val­ue for our cus­tomers and we are excit­ed to debut our part­ner­ship.”

Lever­ag­ing AI to ana­lyze guest traf­fic pat­terns and inte­grat­ing with Shi­ji part­ners like RetailPro’s POS data will give venues a gran­u­lar pic­ture of shop­per activ­i­ty includ­ing nev­er seen before sales con­ver­sion fun­nels for in-store and in-venue traf­fic.

“Shi­ji has an impres­sive track record in the smart retail indus­try in Chi­na and expand­ing fast glob­al­ly,” said Leonard Lee, COO at Sirqul. “We are super excit­ed about our strate­gic part­ner­ship with Shi­ji to dri­ve smart retail to the next lev­el.”

Shi­ji Group (www.shijigroup.com) pro­vides soft­ware solu­tions and ser­vices for the hos­pi­tal­i­ty, food ser­vice, retail and enter­tain­ment indus­tries, rang­ing from hotel man­age­ment solu­tions to food and bev­er­age and retail sys­tems, pay­ment gate­ways, data man­age­ment, online dis­tri­b­u­tion and more.

Found­ed in 1998 as a net­work solu­tions provider for hotels, Shi­ji Group today com­pris­es 4,000 employ­ees in 70+ sub­sidiaries and brands, serv­ing over 60,000 hotels, 200,000 restau­rants, and 400,000 retail out­lets.

With the ben­e­fit of invest­ment part­ners such as Alibaba, Shi­ji devel­ops a net­work of cloud tech­nol­o­gy plat­forms that facil­i­tate data exchange by con­nect­ing busi­ness­es ver­ti­cal­ly and hor­i­zon­tal­ly across relat­ed indus­tries. The impor­tance of cross-indus­try inte­gra­tion to con­nect all lev­els of the sup­ply chain, from guests to dis­trib­u­tors and sup­pli­ers of all types is a crit­i­cal part of our mis­sion. Our goal is to facil­i­tate the tran­si­tion to ful­ly inte­grat­ed sys­tems for our clients through a net­work of plat­forms that com­mu­ni­cate secure­ly and eas­i­ly so our clients can focus on their core com­pe­ten­cies of serv­ing their cus­tomers and guests.

Sirqul Inc. (www.sirqul.com) pro­vides an Engage­ment-as-a-Ser­vice IoT Plat­form with Smart Mesh net­work tech­nol­o­gy to dri­ve engage­ment, oper­a­tional effi­cien­cy rapid inno­va­tion and new rev­enue streams.  At the foun­da­tion of Sirqul’s plat­form are 80+ Ser­vices, 400 APIs, 3 dis­tinct IoT hard­ware pro­duct offer­ings, and over 30 cus­tomiz­able native appli­ca­tion tem­plates for rapid deploy­ment on a build­ing block approach. Sirqul is – device, pro­to­col and cloud agnos­tic – fos­ter­ing an inter­op­er­a­ble sys­tem for build­ing future-proof solu­tions for retail, auto, cities, build­ings, indus­tri­al, enter­tain­ment, and more.

Viki Zabala
Sirqul, Inc.
+1 206–455-6428
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