Aileen is a solution aimed at transforming shopping into engaging, personalized experiences for consumers.
The Challenge: Crafting Personalized Shopping Experiences
Customers now have longer digital footprints — shopping histories, social media profiles and interests – and retailers must
be able to ingest this and several other data streams like location, popularity, weather and more in order to craft compelling
experiences. This ability hinges on simultaneously analyzing data sets in order to instantly personalize and recommend.
Without machine learning and AI retailers will struggle to succeed. Aileen is the answer to empowering employees with
knowledge that will transform the customer experience from outside to in-store.
Innovation is top of mind for retail when it comes to increasing revenue, customer experience and service engagement.
Aileen allows retailers to optimize the shopping experience from outside in the parking lot, to instore, onto the shopper’s
mobile device and at home.
Protocol agnostic, Aileen can leverage 3rd party platforms and tracking tools or Sirqul’s smart mesh networking device called Edysen. Edysen is a next-generation device for shopper engagement that truly harnesses the power of retail IoT with
two-way beacons, turn by turn navigation, personalized 1:1 marketing, walkout checkout, and more.
BENEFITS TO RETAILERS
- Personalize and deliver content and offers
in real-time to customers.
- Provide digital concierge and immediate
help to increase customer satisfaction.
- Optimize floor layout and product placement
based on traffic behavior.
- Assign employees tasks and missions
to conquer the day.
BENEFITS TO CONSUMERS
- Guided turn by turn navigation from home
to parking lot to store to product.
- Real-time recommendations and offers
via mobile app or digital signage.
- Pinpoint items on shopping list or products
- Avoid waiting for help and long lines
Aileen is an all-in-one retail solution that creates situational
geofences, consumer preferences, personalization, and
has the ability to guide customers from bedside to aisle
or table at a restaurant. It also provides for a touchless
approach for consuming goods that enables shoppers
to complete transactions without taking out their wallets
or standing in line.
The tools that it provides for the owners of the retail store
are extensive, including planogram optimization, employee
engagement via gamification tools, POS integration and
reporting, and more.