Sirqul Appoints Mobile Veteran Viki Zabala as Chief Marketing Officer

As a change agent for mobile trans­for­ma­tion, go-to-mar­ket strat­e­gy, demand gen­er­a­tion, and dig­i­tal, Zabala will lead glob­al mar­ket­ing efforts and dri­ve aware­ness of Sirqul’s trans­for­ma­tive offer­ings.

Zabala joined Sirqul in 2013 as an Advi­sor and act­ed as inter­im Vice Pres­i­dent of Mar­ket­ing this year. An evan­ge­list on mobile inno­va­tion and busi­ness trends, she is a sought-after indus­try speak­er and pub­lished author on sub­jects rang­ing from busi­ness trans­for­ma­tion and mobile appli­ca­tions to gam­i­fi­ca­tion, engage­ment, and tech­nol­o­gy.

“The Sirqul plat­form empow­ers peo­ple to eas­i­ly imag­ine and deliv­er any IoT vision,” said Robert Fred­er­ick, CEO of Sirqul. “Viki will help us demon­strate how busi­ness, com­mu­ni­ca­tion, and lives can be trans­formed through con­nect­ed expe­ri­ences in intel­li­gent and engag­ing ways.”

Rec­og­nized as one of “Mobile Marketer’s Wom­en to Watch”, she pre­vi­ous­ly served as Vice Pres­i­dent of Mar­ket­ing at Fik­su where she lead the world­wide mar­ket­ing and inside sales teams for Fik­su and Free­MyApps, gen­er­at­ing over $100 mil­lion in two years. Before Fik­su, Zabala held var­i­ous lead­er­ship posi­tions includ­ing VP of Mar­ket­ing for JAZD Mar­kets, Direc­tor of Online Mar­ket­ing at Ipswitch Tech­nolo­gies, World­wide Sr. Pro­gram Man­ager of Advanced Post Pro­duc­tions and World­wide Online Sr. Mar­ket­ing Ana­lyst at Avid Tech­nol­o­gy, and Pro­duct and Mar­ket­ing Com­mu­ni­ca­tions Man­ager at Bis­com. Zabala, her hus­band and five chil­dren live in greater Boston.

Sirqul raised $9M and closed its Series A ear­lier this year from cor­po­rate investors Com­pal Elec­tron­ics and Bei­jing Miteno, as well as from strate­gic Angel Investors and for­mer execs from Ama­zon, Microsoft, Intel­lec­tu­al Ven­tures, Face­book, and Zyn­ga.

About Sirqul

Sirqul™ (http://www.sirqul.com) pro­vides an Engage­ment-as-a-Ser­vice (EaaS) IoT Plat­form to dri­ve oper­a­tional effi­cien­cy, rapid inno­va­tion, and cre­ate new rev­enue streams. Head­quar­tered in Seat­tle, WA, Sirqul is led by Robert Fred­er­ick, the orig­i­nal tech­ni­cal founder of Amazon’s first for­ays into Secure Mobile Com­merce (Ama­zon Any­where) and Ama­zon Web Ser­vices (AWS). At the foun­da­tion of Sirqul’s plat­form are 67 APIs and starter kit tem­plates for rapid­ly cre­at­ing IoT solu­tions with a build­ing block approach. From the small­est devel­op­ment teams to the For­tune 100, inno­v­a­tive orga­ni­za­tions use Sirqul to reduce the time from IoT inspi­ra­tion – to real­i­ty.

Con­tact:

Viki Zabala
Chief Mar­ket­ing Offi­cer
Sirqul, Inc.
viki@sirqul.com