Press


Burrard Group Appoints Sirqul to Conceive “Condo of the Future” at NEXUS; Realogics Sotheby’s International Realty Says it Redefines Living in the Cloud

Digital Dream Team offers “Next Generation” in Residential Concepts Driven by IoT

The Burrard Group, developers of the 383-unit NEXUS condominium tower in downtown Seattle, recently announced a collaboration with Seattle-based IoT company Sirqul to establish a new product category for residential real estate – the smart connected building.

“Seattle is ready for NEXUS,” said Christian Chan, Executive Vice President of Burrard. “It’s about time that a city recognized globally for progress, innovation and technology meets a residential community that can keep pace.”

Chan appointed Robert Frederick, President and CEO of Sirqul, to chair a committee that will deliver the high-tech platform at NEXUS. The committee, consisting of leading experts in development, technology and consumer lifestyle marketing, will assist the Sirqul team in conceptualizing and programming an agnostic system that combines cutting-edge smart devices and cloud services into a custom app for residents, guests, building staff and 3rd party providers. The system will implement best-in-class technologies, including proprietary hardware that is being developed by Sirqul for the project, into the NEXUS building upon completion in 2019.

Frederick is an MIT grad and MIT Technology Review Magazine TR 100 award winner who has authored 32 issued patents and participated in numerous social and tech startups. He also led Amazon’s first efforts in mobile and voice recognition with Amazon Anywhere in 1999. In 2002, Frederick became the technical co-founder and chief architect of Anywhere’s evolution into Amazon Web Services (AWS), a new cloud offering that changed application development and disrupted traditional software business models.

“Smart spaces within residential communities will eventually be as expected as indoor plumbing, but it takes thought leaders like Burrard Group to change the paradigm,” said Frederick. “Together we aim to deliver a future-proof environment that will greatly enhance the lifestyle offering of NEXUS while improving the overall efficiency of its operation.”

Burrard and Sirqul are in the process of establishing the NEXUS Living Lab, a facility located in the forthcoming NEXUS Sales Center, where the team will review and test the latest evolutions in home automation and smart systems involving lighting, climate control, security, entertainment, plugs and appliances, just to name a few. Other innovative explorations include voice and gesture activation, and proximity detection systems. Upon opening in January 2017, buyers, brokers, and the general public will be invited into the Living Lab to join the conversation and take part in the demonstration of these pioneering technologies.

The prospect of a tech-savvy high-rise combined with progressive architecture, robust amenities and an enviable in-city location has already drawn significant interest. Since the opening of a limited Preview Center in June 2016, prospective buyers have reserved the opportunity to pre-purchase 80% of the 383 homes, each reservation requiring a fully refundable $5,000 deposit. Reservations will be converted to binding presales commensurate with groundbreaking, scheduled for Winter 2016/17.

Dean Jones, President and CEO of Seattle-based Realogics Sotheby’s International Realty says the market is craving innovative product concepts while the opportunity for ownership at NEXUS is particularly attractive as low interest rates and escalating rents means it can actually be less expensive to own versus lease after only a few years. Reservations also mean buyers can program their future without fear of multiple offers, escalating prices or missing out.

“NEXUS is a game changer on many levels, and a sense of excitement and community has already begun to develop amongst our buyers,” adds Jones. “We haven’t even broken ground yet; imagine what a few years of programming will do. This is the condo of the future that Seattle has been waiting for.”

About The Burrard Group

The Burrard Group (http://www.Burrard.com) is a real estate development company that focuses on design, quality of life, and innovation. The company has been consistently creating vibrant residential communities for 25 years, and has built a diverse portfolio of master-planned communities, multifamily developments, high-end single family residences and resort lodging properties.

About Sirqul

Sirqul™ (http://www.sirqul.com) is an IoT platform with 67 modular building blocks of APIs and SDKs, empowering companies and organizations of all sizes to deploy IoT solutions in the Cloud and at the Edge. Sirqul also offers 30 customizable templates for applications and dashboards that can be branded or extended to build any type of IoT application.

About Realogics Sotheby’s International Realty

Realogics Sotheby’s International Realty (http://www.RSIR.com) is a leading global sales and marketing brokerage firm in the Pacific Northwest. Recognized by the Puget Sound Business Journal amongst the fastest-growing private companies in Washington State for 2012, 2013, 2014, 2015 and 2016 the boutique real estate firm of 170+ brokers consistently rank among the top producing firms within the markets that it serves with branches in downtown Seattle, Bainbridge Island, Kirkland, Issaquah and Madison Park.

Contact:

Viki Zabala
Chief Marketing Officer
Sirqul, Inc.
viki@sirqul.com


Sirqul Appoints Mobile Veteran Viki Zabala as Chief Marketing Officer

Mobile Thought Leader and Former Fiksu Executive Joins as Global IoT Adoption Soars

As a change agent for mobile transformation, go-to-market strategy, demand generation, and digital, Zabala will lead global marketing efforts and drive awareness of Sirqul's transformative offerings.

Zabala joined Sirqul in 2013 as an Advisor and acted as interim Vice President of Marketing this year. An evangelist on mobile innovation and business trends, she is a sought-after industry speaker and published author on subjects ranging from business transformation and mobile applications to gamification, engagement, and technology.

"The Sirqul platform empowers people to easily imagine and deliver any IoT vision," said Robert Frederick, CEO of Sirqul. "Viki will help us demonstrate how business, communication, and lives can be transformed through connected experiences in intelligent and engaging ways."

Recognized as one of "Mobile Marketer’s Women to Watch", she previously served as Vice President of Marketing at Fiksu where she lead the worldwide marketing and inside sales teams for Fiksu and FreeMyApps, generating over $100 million in two years. Before Fiksu, Zabala held various leadership positions including VP of Marketing for JAZD Markets, Director of Online Marketing at Ipswitch Technologies, Worldwide Sr. Program Manager of Advanced Post Productions and Worldwide Online Sr. Marketing Analyst at Avid Technology, and Product and Marketing Communications Manager at Biscom. Zabala, her husband and five children live in greater Boston.

Sirqul raised $9M and closed its Series A earlier this year from corporate investors Compal Electronics and Beijing Miteno, as well as from strategic Angel Investors and former execs from Amazon, Microsoft, Intellectual Ventures, Facebook, and Zynga.

About Sirqul

Sirqul™ (http://www.sirqul.com) provides an Engagement-as-a-Service (EaaS) IoT Platform to drive operational efficiency, rapid innovation, and create new revenue streams. Headquartered in Seattle, WA, Sirqul is led by Robert Frederick, the original technical founder of Amazon’s first forays into Secure Mobile Commerce (Amazon Anywhere) and Amazon Web Services (AWS). At the foundation of Sirqul’s platform are 67 APIs and starter kit templates for rapidly creating IoT solutions with a building block approach. From the smallest development teams to the Fortune 100, innovative organizations use Sirqul to reduce the time from IoT inspiration – to reality.

Contact:

Viki Zabala
Chief Marketing Officer
Sirqul, Inc.
viki@sirqul.com


Greenlight debuts its SmartCradle and Dashware app, turning mobile phones into dash cameras

Tech industry veterans, led by CEO Jason Green, are back in action to make mobile phones safer, more useful on the road

The Greenlight dash cam system includes a smartphone app with a dongle that can be pressed to save video clips. (Photo: Greenlight)

SEATTLE, May 10, 2016 /PRNewswire/ -- Greenlight (www.greenlight.life) today announced pre-order availability of its new SmartCradle product for iOS and Android.

Greenlight has created a market disruptive technology that enables the smartphone as a connected platform in the car. The Greenlight platform consists of a dash-mounted SmartCradle, paired with its Dashware app, which enables the phone to record driving video footage alongside driving data. The phone is also safely stored and charged while in the SmartCradle, without disrupting access to features like music, maps, and communications.

Greenlight provides a smarter alternative to dash cameras at a fraction of the cost of stand-alone cameras. The Greenlight product offers a solution on the platform that consumers are most comfortable with: their mobile phone.

“At any given moment across the U.S., approximately 600,000 drivers are using cell phones while driving. Consumers looking for a way to safely use their phones in their car can now turn to the solution offered by Greenlight," said founder and CEO Jason Green. "The SmartCradle is our foundation for making the phone safer and more useful on the road. Greenlight will add features to our Dashware app that benefit users well beyond what they see today.”

Founded by Jason Green, the former co-founder of Contour Inc., Greenlight is supported by a team of user experience experts, and is partnered with top notch technology companies like Sirqul (www.sirqul.com) to provide consumers the best and safest way to make use of the mobile phone on the road.

The Greenlight SmartCradle is available for pre-order now, shipping this fall, for just $49.

About Greenlight

Greenlight™ (www.greenlight.life) was founded in 2014 with the goal of making the phone safer and more useful on the road. Greenlight is led by Jason Green, former co-founder of Contour Inc., one of the original creators of the action camera industry. Greenlight is a team comprised of video, mobile, and automotive expertise, to provide a real solution for the mobile phone in the car.

About Sirqul

Sirqul™ (http://www.sirqul.com) provides an IoT Platform. Headquartered in Seattle, WA, Sirqul is led by Robert Frederick, one of the original technical founders of Amazon’s first forays into Secure Mobile Commerce (Amazon Anywhere) and Amazon Web Services (AWS). Sirqul enables the rapid conceptualization, development, deployment, and monetization of connected IoT applications.

SOURCE Greenlight

Related Links

http://www.greenlight.life


Sirqul Secures Additional $3M in Series A Financing, Bringing Total Investment to $9M

Miteno’s investment helps to extend sales and marketing reach in the US and bring Sirqul’s IoT solutions to China

SEATTLE - April 21, 2016 - Sirqul, Inc., pronounced "circle", today announced $3 million in additional Series A funding from Miteno USA Inc., closing the Series A round with a total of $9 million raised.

Investor confidence in Sirqul is driven by the platform’s ability to enable companies to rapidly develop and deploy IoT and mobile applications to create new ecosystems focused on engagement and automation. The Sirqul engagement-as-a-service (EaaS) platform leverages over 60 plus APIs, machine learning algorithms, and existing application templates to fundamentally reimagine the connected world.

“Sirqul brings complex ideas to life by providing configurable iOS, Android, and web-based application templates that help product development teams kick-start innovation,” said Min Zhang, President of Miteno, USA, Inc. “We are looking forward to seeing what enterprises and startups will create and how they will enhance their existing offerings using Sirqul’s platform.”

Besides being one of the major cellphone tower manufacturers and operators China, Miteno has made significant investment in IoT, mobile and smart city infrastructure. “Sirqul’s technology platform is very complementary with Miteno’s growth plan,” said David Liu, Chairman of Sirqul. “As a strategic investment partner, Miteno will further Sirqul’s global expansion into the Chinese and other Asian markets.”

Prior to raising the additional funds, Sirqul was able to make substantial technical and commercial progress by already raising $5 million from prominent Angel investors and institutional investment from Compal Electronics.

“Sirqul unlocks the value within the Internet-of-Things and mobile applications to empower ecosystems to drive efficiency, ROI, engagement, and new revenue streams via monetizable hardware and software solutions,” said Robert Frederick, CEO of Sirqul.

About Sirqul

Sirqul™ (http://www.sirqul.com) provides an IoT Platform. Headquartered in Seattle, WA, Sirqul is led by Robert Frederick, one of the original technical founders of Amazon’s first forays into Secure Mobile Commerce (Amazon Anywhere) and Amazon Web Services (AWS). Sirqul enables the rapid conceptualization, development, deployment, and monetization of connected IoT applications. Built upon decades of thought to create a connected world, Sirqul removes the complexity associated with scalable, enterprise quality software and enables the rapid deployment of interoperable IoT ecosystems based upon plug-and-play APIs, tool kits, and starter projects.

About Minteno

Beijing Miteno Communication Technology Co. Ltd. (SHE:300038) was founded in September 2004 in the Zhongguancun Science Park, Beijing, China’s first national high-tech development zone. With a market cap of over 10.7B CNY and R&D offices in Beijing and San Francisco, Miteno has deep experience and knowledge in communications infrastructure, broadcast services, and wireless and mobile Internet services, to name a few of the next-generation information technologies that connect and power our customer solutions. Miteno remains dedicated to both independent innovation and sustainable development. Miteno is determined to become China’s leading provider of telecommunications and information solutions and support services in China.

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Contact:
Viki Zabala
Vice President of Marketing
Sirqul, Inc.

Retailers Can Now Master Omni-Channel Customer Engagement with "Project Avatar", a Smart-Mesh Beacon Technology from Sirqul and Inventec

New end-to-end solution will transform retail experiences with smart 2-way computing devices and IoT technology

SEATTLE, March 31, 2016 /PRNewswire/ -- Sirqul, a global IoT enterprise platform, and Inventec, one of Asia's top Original Device Manufacturers of IoT & smart consumer devices, today announced Project Avatar. The combined technologies create increased retail monetization opportunities enabling advanced mobile and in-store engagement, as well as shopper loyalty via machine learning and predictive data analytics.

"By combining Inventec's smart 2-way communication devices with Sirqul's IoT platform, retailers can revolutionize the customer and sales experiences," said Robert Frederick, CEO at Sirqul. "Project Avatar empowers the future of retail by leveraging in-depth behavioral and preferential intelligence to dramatically increase consumer adoption, loyalty, traffic conversion, and transaction size. Retailers will be able to use Project Avatar to rapidly create immersive experiences that aid shoppers in a way that generates results."

A Smarter, More Engaging Retailer Experience

Retailers can leverage Project Avatar to create feature-rich co-shopping experiences that include private chat and meet-ups. They can also deliver product demo videos that can be contextually shared between customers, brands, and sales personnel in real-time. Best of all, the platform includes a patented Sirqul Playfield™ Mesh Network technology that operates indoors where cellular connections are often unavailable. This means customers can now have a seamless, reliable, and customized indoor mobile experience while shopping.

Project Avatar includes:

  1. Hardware: Inventec's device hardware runs Android OS (Marshmallow) and is capable of managed OTA & OTT updates. The Sirqul SDK and Libraries allow retailers to remotely install and manage custom applications onto the devices.
  2. Software: Sirqul's embedded software on Project Avatar and the Sirqul IoT platform of APIs and available dashboards empowers retailers to drive more engagement.

    • • Management tools to upload floorplans and deploy across multiple business locations
    • • Contextual rules management UI to trigger interactions based on proximity detection, geo-fence alerts and behaviors
    • • Indoor positioning services that provide turn-by-turn directions, traffic heat-maps, and meet-ups
    • • Application integration APIs & features - shopping lists, loyalty programs, and hooks for application developers
    • • Inventory integration with POS, beacons and RFID readers to enable checkout, reduce inventory loss, and maximize relevant product placement
    • • Predictive machine learning to trigger contextual, personalized offers, coupons and recommendations
    • • Analytics visualization & reporting with easy to use UX/UI to turn data into actionable intelligence
    • • Private IM & group chat via Playfield™ Mesh Networking
    • • Traffic (indoor congestion) detection and avoidance
  3. Interoperability: The Sirqul IoT platform is protocol and device agnostic. Project Avatar devices support Bluetooth, Bluetooth Classic, Wi-Fi, and RFID readers. With Sirqul Playfield Mesh Networking and app solutions, devices can communicate with each other via adhoc mesh networks that can be leveraged via approved apps running on each device and on other connected devices (phone, tablets).

"The Internet of Things movement will help shape the future of the customer experience and prove to be the best customer engagement tool," said Fred Chang, President of Personal Solution Group at Inventec.

Project Avatar devices work seamlessly with Sirqul's existing IoT platform. To learn more about the devices and how to run your own Sirqul servers, please visit http://avatar.sirqul.com

About Sirqul

Sirqul™ (http://www.sirqul.com) provides an IoT EaaS (Engagement as a Service) Platform and over 30 customizable native application templates. Headquartered in Seattle, WA, Sirqul is led by Robert Frederick, one of the original technical founders of Amazon's first forays into Secure Mobile Commerce (Amazon Anywhere) and Amazon Web Services (AWS). Sirqul enables the rapid conceptualization, development, deployment, and monetization of branded, connected IoT applications. Built upon decades of thought to create a connected world, Sirqul removes the complexity associated with scalable, enterprise quality software and enables the rapid deployment of interoperable IoT ecosystems based upon plug-and-play APIs, tool kits, and starter projects.

About Inventec

Since its establishment, Inventec has adhered to a corporate philosophy of "Innovation, Quality, Open Mind, and Execution". Starting from calculators and telephones, Inventec moved forward into the notebook industry and established a compelling reputation. In the 21th century, Inventec has diversified into the fields of cloud computing, mobile computing, Internet of Things, wireless communications, network applications, digital home appliances, software applications, and sustainable energy for the diversification. http://www.inventec.com


Launch an Enterprise IoT Application Stack on the AWS Marketplace in a Matter of Minutes

Device manufacturers and ecosystem owners can now launch Sirqul’s enterprise platform on the AWS Marketplace to rapidly develop, deploy, manage, and monetize IoT applications on the AWS Cloud and at the Edge, reducing costs and freeing their teams to focus on innovation.

SEATTLE, Feb. 22, 2016 -- Sirqul, Inc., an enterprise class platform for rapid Internet of Things (IoT) application development, announced today, the immediate availability of Sirqul’s Platform as a Service (PaaS) stack on the Amazon Web Services Marketplace (AWS Marketplace). Sirqul’s PaaS offering takes advantage of the recently announced AWS Marketplace Support for Clusters and AWS Resources, allowing AWS Marketplace users to easily launch AWS CloudFormation templates, defined by Sirqul, to optimally run their IoT platform.

Sirqul’s approach to providing platform solutions is novel. The company distilled common application features found in the most popular apps into services and ensured they work seamlessly with each other. This approach enables developers to combine these “ingredients” into custom IoT “recipes” faster and more cost effectively to generate more engagement and revenue. Sirqul’s APIs and services focus on driving engagement, efficiency, and enable transactions, both in the Cloud and at the Edge.

“The fact that people developing entrepreneurial ideas at startups or within large organizations can leverage our platform after filling out a simple form and clicking a submit button is truly awesome,” says Sirqul CEO and Founder Robert Frederick. “Our goal is to speed up the process that decision makers currently go through when choosing our enterprise platform solution. Partnering with AWS Marketplace Support for Clusters and AWS Resources with AWS CloudFormation functionality helps us achieve this goal, as enterprise decision makers tend to already have internal buy-in and authorization to run on the AWS Cloud. This means they can now choose and deploy our solution with minimal friction and approval.””

Developers select AWS CloudFormation templates pre-defined by Sirqul and in most cases are able to have an application prototype running within days or weeks, depending upon the complexity involved. Sirqul also offers 30 skinnable, pre-made recipes that each utilize subsets of its 60+ services, along with documentation, tutorials, and guides.

“Using or building on top of proven recipes for Smart Home/Communities, Smart Vehicle, Connected Healthcare and Connected Retail allows companies to focus on innovating,” said Luis Cifuentes, Chief Operating Officer at Sirqul. “The recipes can be easily branded and customized to serve different needs, across multiple verticals. We are excited to be in Barcelona for Mobile World Congress and look forward to seeing all those interested in IoT and Edge computing at our booth.” Visit Sirqul’s booth at MWC, located at pavilion 8.1B58 in Hall 8.1, to learn more about Sirqul and the AWS Marketplace offerings.

About Sirqul

Headquartered in Seattle, WA, Sirqul is led by Robert Frederick, one of the original technical founders of Amazon’s first forays into Secure Mobile Commerce (Amazon Anywhere) and Amazon Web Services (AWS). Sirqul enables the rapid conceptualization, development, deployment, and monetization of branded, connected IoT applications. Their approach builds upon decades of thought for what connected networks of devices with different capabilities can accomplish and supports multiple verticals, as well as the emergence of solutions and applications companies have yet to think of.

Visit Sirqul’s developer website (dev.sirqul.com) or contact sales@sirqul.com to learn more about the Sirqul platform.


Luis Cifuentes Joins Seattle IoT Platform Startup Sirqul, Inc. as New Chief Operating Officer

SEATTLE, Feb. 9, 2016 /PRNewswire/ -- Sirqul, Inc., a leading platform in rapid application development for Internet of Things (IoT) and Connected Devices, today announced that veteran executive Luis Cifuentes has joined the company as Chief Operating Officer. Cifuentes was most recently Head of Sales for North America FBA at Amazon.com, responsible for accelerating adoption and growth of Amazon Fulfillment Services. In this capacity, he led a team of sales and customer success professionals increasing units shipped from strategic Sellers by +196% YoY and increasing sales from new Sellers using FBA by 110%. At Sirqul, Cifuentes leads all B2B and customer-facing departments including licensing, professional services, product development, operations, sales and customer success. Cifuentes will bring a combination of extensive sales experience, operations improvement and global go-to-market expertise to his work in ensuring Sirqul’s customer success initiatives. Having driven growth strategies for Dell previously, Cifuentes will also focus on fueling Sirqul’s continued expansion into Asia and the Americas, as more ODMs and Brands license Sirqul’s "white-label" platform offerings. "The Internet of Things is already changing how we live, work, serve, protect and play. Sirqul will shape the future of connected devices, smart communities and autonomous services," said Cifuentes. "It is an exciting time to be at the bleeding edge of the next industrial revolution and to join a talented group of Amazon alumni." Before Amazon, Cifuentes had a 9 year career at Dell where he held various leadership positions including General Manager for Consumer, Small and Medium Business in Latin America and Services Sales Director for the US Mid-Market Division. Prior to Dell, Cifuentes was an officer in the Colombian Army and a Risk and Security Consultant helping companies like BP and Schlumberger operate in high risk areas in Colombia. His first exposure to technology was working as a program manager at the Colombian Customs Administration leading a team of engineers in the development of an import/export fraud control system leveraging artificial neural networks and fuzzy logic. Cifuentes has a Bachelor of Science in Economics from the United States Military Academy at West Point where he attended as a foreign cadet and an MBA from the Harvard Business School. Cifuentes, his wife and two daughters live in Issaquah, WA. "Luis has a remarkably strong understanding of global sales, go-to-market strategies, marketing, and product development and a proven track record of maximizing the growth potential of a range of businesses," said Robert Frederick, founder and CEO of Sirqul, Inc. "He’s joining our team at the perfect time to spearhead Sirqul’s international sales and operational expansion."

About Sirqul

Headquartered in Seattle, WA, Sirqul is led by Robert Frederick, one of the original technical founders of Amazon’s first forays into Secure Mobile Commerce (Amazon Anywhere) and Amazon Web Services (AWS). Sirqul’s platform and patented technologies enable Internet of Things (IoT) device manufacturers and cloud enabled application ecosystem owners (AEO’s) to rapidly create dynamic mobile experiences, maximize customer loyalty, and generate revenue from new offerings. Along with APIs, Sirqul offers multiple dashboards that offer an online interface to manage location-based services, delivery algorithms, product offerings, mobile transactions, telemetry, analytics, big data, geo-fences, mesh networks, real-time bidding systems, storage, audience behavior and notifications, service orchestration, and dynamic application configurations. Visit Sirqul’s developer website (http://dev.sirqul.com) or contact sales@sirqul.com to learn more about the Sirqul platform and white-label mobile offerings.


Sirqul, Inc. Announces Series A Funding in Conjunction with Version 3.141 of their Rapid Application & IoT Platform Services

SEATTLE - November 3, 2015 - Sirqul, Inc., pronounced "circle", today announced $5 million in Series A funding from both institutional and Angel investors. Participating in the round are a plethora of technology leaders and people connected to the Pacific Northwest, Silicon Valley, and Asia.

Investors include: Rudy Gadre (Amazon.com, Facebook, and Alliance of Angels), Owen Van Natta (Amazon.com, Facebook COO, Myspace CEO, Zynga COO), Ray Chen (CEO Compal Electronics), Tripp Blair (Where/Paypal, Motorola, and Sun), Xiang Gao (Gome.com.cn CEO and Senior Partner Cybernaut Investment of China), and Rick Dalzell (former CIO of Amazon.com, Walmart, and AOL Board member). Other investors include leaders within online search, gaming, and location-based commerce companies. Another set of committed investors will soon enter the A-1 round, as Sirqul has left it open for strategic investment from companies interested in leveraging the localized versions of the platform in the US and throughout Asia.

"We are proud of the platform and services that we have been able to build, license, and make available to startups, enterprises, and device manufacturers" said Robert Frederick, founder and CEO of Sirqul. "We are especially excited about working with incubators interested in leveraging our 68 services, 324 APIs, and `skinnable' recipes/apps that can be installed on iOS, Android, and other supported device platforms. There’s no need to recreate the wheel and all our services work together cohesively to create a solution that enables founders to get up and running within days vs. months or years."

About Sirqul

Headquartered in Seattle, WA, Sirqul is led by Robert Frederick, one of the original technical founders of Amazon Anywhere (Amazon’s first foray into Secure Mobile Commerce) and Amazon Web Services (AWS). Sirqul’s platform and patented technologies enable Internet of Things (IoT) device manufacturers and cloud enabled application ecosytem owners to rapidly create dynamic mobile experiences, maximize customer loyalty, and generate revenue from new offerings. Along with APIs, Sirqul offers multiple dashboards that offer an online interface to manage location-based services, delivery algorithms, product offerings, mobile transactions, telemetry, analytics, big data, geo-fences, mesh networks, real-time bidding systems, storage, audience behavior and notifications, service orchestration, and dynamic application configurations. Visit Sirqul’s developer website (http://dev.sirqul.com) or contact sales@sirqul.com to learn more about the Sirqul platform and white-label mobile offerings.


Sirqul, Inc. Announces First Issued IoT Patent Coordinating the Inter-connection of Multiple Devices, With and Without a Central Cloud Server

SEATTLE - June 30, 2015 - Sirqul, Inc., pronounced "circle", today announced that the US Patent and Trademark Office has awarded it Patent #9,071,603, which concerns coordinating the Inter-connection of Multiple Devices, across multiple protocols, with and without the use of a central cloud server. The patent was files in 2011 and the technology has been enhanced and used within multiple Sirqul applications and a core part of Sirqul’s platform offering.

To learn more about this Internet of Things Patent and how the technology can be applied to existing and new IoT offerings, click here.

"This patent is special to me and our team" said Robert Frederick, founder and CEO of Sirqul. "After years of creating IP that has just exploded and enabled Amazon.com to become a huge player within the cloud computing space, this, my 30th issued patent, is the first one that I have been able to get through the patent office without the aid of a company like Amazon.com. This idea was conceived, documented, filed, put into practice, owned by us, and released for our clients to use, which feels awesome when you think about it. This is the first patent that I can say wholeheartedly that I own and nobody can take credit for it, years later."

About Sirqul

Headquartered in Seattle, WA, Sirqul is led by Robert Frederick, one of the original technical founders of Amazon Anywhere (Amazon’s first foray into Secure Mobile Commerce) and Amazon Web Services (AWS). Sirqul’s platform and patented technologies enable Internet of Things (IoT) device manufacturers and cloud enabled application ecosytem owners to rapidly create dynamic mobile experiences, maximize customer loyalty, and generate revenue from new offerings. Along with APIs, Sirqul offers multiple dashboards that offer an online interface to manage location-based services, delivery algorithms, product offerings, mobile transactions, telemetry, analytics, big data, geo-fences, mesh networks, real-time bidding systems, storage, audience behavior and notifications, service orchestration, and dynamic application configurations. Visit Sirqul’s developer website (http://dev.sirqul.com) or contact sales@sirqul.com to learn more about the Sirqul platform and white-label mobile offerings.


Taking a Swipe at Mobile Keyboards: Oversignal Introduces Ad Tech That Bypasses Click for Simple Swipe

Oversignal has a big announcement: you don’t need to click anymore. You can swipe.

The company is launching something called the Oversignal Keyboard, which enables ads on virtual keyboards.

Having teamed up with mobile commerce tech company Sirqul, Oversignal says it is now leveraging 'the most heavily trafficked location on mobile devices.'

And what is that location, exactly? The virtual keyboard.

The effort is helping to boost mobile ad viewability to help marketers enhance the ROI of their mobile marketing initiatives.

For now, the Oversignal Keyboard is only available in the Google Play store but it’s coming soon to iOS.

"Oversignal’s Keyboard introduction comes at a critical time in the mobile ad industry," the company says, citing data which indicates that more than 50% of all Internet ads are not viewed by people, routinely because the ads in question simply are not fully visible.

"As more consumers purchase goods with their mobile devices, it makes sense to place ads in heavily trafficked areas,� explains company CEO Brian Moore. "Mobile keyboards are the obvious location as they are activated more than 30 trillion times per year...every Tweet, post, email, message, or search on a mobile device activates the keyboard."

The swipe activation method is a better gauge of user engagement and prevents accidental clicks, according to Oversignal.

Once activated, ads in a variety of categories including music downloads, movie trailers, daily deals, and more can be Tweeted, emailed, liked on Facebook, or downloaded as coupons, the company divulged this week. Ads can be presented as video, click to call, full screen, location based, or nearly any type of mobile ad.

To learn more about the burgeoning craze of ads on virtual keyboards, check out what Oversignal is up to here .


Just Swipe and Order: Introducing Mobile Keyboard Ads

Oversignal Keyboard Enables Advertising on Mobile Keyboards to Give Marketers a New Way to Reach Customers, Improving Digital Ad Viewability and Enhancing Campaign ROI

BELLEVUE, WA -- (Marketwired - Mar 3, 2015) - Coming soon to the keyboard of your mobile device: advertisements, as Oversignal today announced the launch of the Oversignal Keyboard, which enables ads on virtual keyboards.

Working in partnership with Sirqul, a leader in mobile commerce technology, Oversignal is leveraging the most heavily trafficked location on mobile devices -- the virtual keyboard. The result is improved mobile ad viewability to help marketers enhance the ROI of their mobile marketing initiatives. The Oversignal Keyboard is now available on Google PlayStore and coming soon to iOS devices.

New Ad Format Improves Digital Ad Viewability

Oversignal’s Keyboard introduction comes at a critical time in the mobile ad industry. Google Research says more than half of all Internet ads are not seen by humans, as ads are not viewed or not fully visible.

Oversignal’s new ad format provides a host of benefits to partners:

  • • Ad networks will realize increased per-swipe revenue
  • • App developers and other keyboard providers will benefit through revenue sharing opportunities, with their ability to license and show keyboard ads.
  • • Major brands will now realize 100 percent visibility of ads and a user experience that delivers true intent and minimizes accidental clicks.

"Brand advertisers are constantly seeking ways to enhance the ROI of their mobile campaigns. Improving mobile ad viewability is the optimal way to accomplish this," said Brian Moore, founder and CEO of Oversignal. "As more consumers purchase goods with their mobile devices, it makes sense to place ads in heavily trafficked areas. Mobile keyboards are the obvious location as they are activated more than 30 trillion times per year -- every Tweet, post, email, message, or search on a mobile device activates the keyboard."

Swipe Activation Ensures User Engagement

Swipe activation ensures user engagement, preventing accidental clicks. Once activated, ads in a variety of categories including music downloads, movie trailers, daily deals, and more can be Tweeted, emailed, liked on Facebook, or downloaded as coupons. Ads can be presented as video, click to call, full screen, location based, or nearly any type of mobile ad.

Purehome, an ecommerce site for home décor, is an early adopter of Oversignal Keyboard. In placing its ads on the Oversignal Keyboard, purehome has seen a spike in orders.

"Purehome customers are increasingly shopping on mobile devices," said Alicia Shefchik, Chief Marketing Officer at purehome. "We are always searching for new ways to advertise on mobile platforms and engage consumers. Having partnered with Oversignal, we are excited to know that 100 percent of our ads will be shown on the Oversignal Keyboard, which will lead to an increase in purehome sales."

About Oversignal

Oversignal is an early-stage mobile advertising company whose technology has opened the door to an addressable market of over 30 trillion annual impressions. The company is headquartered in Bellevue, Wash. For licensing inquiries, contact Brian Hill, 206-790-4725, bhill@oversignal.com.

About Sirqul

Headquartered in Seattle, WA, Sirqul is an engagement as a service (EaaS) platform that empowers influencers and brand advertisers to rapidly create dynamic mobile experiences and maximize customer loyalty. Influencers and brand advertisers engage with their users on a daily basis, monetize their brand, while maintaining authenticity via non-intrusive product placements embedded within the experience itself. Sirqul has powered global brands such as Mercedes-Benz, Anomaly, and Taiwan’s Far EasTone as well as key influencers to reach top positions in the US iTunes and Google Play App Stores for games while also generating over 30,000 5-star app reviews. Sirqul’s methods are quickly revolutionizing targeted mobile advertising and awareness campaigns and are now taking the industry by storm.

About Purehome

Based in Seattle, Purehome is an ecommerce site for home décor, whose technology recommends products based on style and color.

Contact:

Brian Moore
Founder and CEO
Oversignal
bhill@oversignal.com
206-427-4301


18 Washington state tech companies bound for Barcelona, 2015 Mobile World Congress

Washington State Department of Commerce aims to increase awareness and sales in international markets for innovative technology businesses

OLYMPIA, Wash., Feb. 26, 2015 /PRNewswire/ -- Demonstrating the state’s leadership in the information and communication technology (ICT) sector, the Washington State Department of Commerce is leading a delegation of 18 companies at GSMA Mobile World Congress in Barcelona, Spain, the world’s largest conference for the mobile tech industry. This is the fourth consecutive year Commerce has showcased new platform solutions and services in mobile apps, game design, productivity, security and location mapping developed by some of the state’s most creative and forward-thinking businesses.

"Washington is one of the nation’s vital hotbeds for established and new businesses that are pushing the envelope in digital media and mobile technology development," said Brian Bonlender, state Commerce Director. "By putting our delegation on the international stage at Mobile World Congress, we are providing them with an opportunity to increase global awareness of their technologies and pave the way for future growth."

The Washington State Department of Commerce Pavilion, themed "Choose Washington," located at booth 8.1A11 in Hall 8.1, features a mix of established mobile technology businesses and startups for conference attendees to view demonstrations and learn more about their unique solutions. Pavilion exhibitors include: APImetrics, Apptentive, autoGraph, Black Pixel, Buddy Platform, Codeproof, General UI, Glympse, Guppy Games|Media, IndoorAtlas, INRIX, Studio Pepwuper, PlayFab, Orca Wave, Sequitur Labs, Sirqul, and Syntonic, TouchBase, plus the non-profit organizations, One Redmond and Washington Interactive Network. News and images available at: http://topics.vpoinc.com/events/MobileWorldCongress15.html

"As a startup, Mobile World Congress offers tremendous opportunity to introduce our technology to major global brands. We participated in the conference as part of the Washington State Department of Commerce delegation two years ago and found the experience to be extremely valuable as we were able to focus on our business goals instead of logistics. After participating last year on our own, we enthusiastically signed up for 2015, and we are already seeing the benefits from being a part of this great community," said Bryan Trussel, co-founder and CEO of Glympse.

The Department of Commerce team organizes business matchmaking introductions for their exhibitor companies to meet with mobile carriers, hardware manufacturers, enterprise mobility strategists and marketers to negotiate licensing agreements and grow global awareness of their unique technologies and services. Though customer relationships often take years to develop, Washington Statecompanies have already reported nearly $8 million in new sales as a result of their participation in this event over the last three years.

Many of these companies are smaller startups that wouldn't be able to attend international trade shows of this caliber without the export vouchers provided by Commerce. Made possible through the Small Business Administration’s State Trade Export Promotion (STEP) program , these funds help offset the cost of attending major international trade events.

Washington State ICT Industry Snapshot:

  • • 14,000 companies with 176,600+ workers

  • • 90,000 software developers

  • • 300 game design companies

  • • $700 Million in 140 VC investments, another 260 startups financed by founders and angels

  • • $600B in market cap among the top 10 public ICT companies

  • • $2.6 Billion in mobile app development

Washington state has grown its presence each year as the world becomes more familiar with the region’s leadership in mobile technologies and role in shaping the future of information and communication technology, Bonlender said.

For more information on the Choose Washington Pavilion’s featured companies, download the free iPad app for iOS users at: https://itunes.apple.com/us/app/choose-wa/id954735761?mt=8 . The app also provides handy quick reference information from GSMA about the show venues, hours, badge pick-up and more for all attendees.

About Commerce

The Washington State Department of Commerce is the lead state agency charged with enhancing and promoting sustainable community and economic vitality in Washington. For more information, visit www.commerce.wa.gov . For information on locating or expanding a business in Washington, visit www.choosewashingtonstate.com .


Far EasTone unveils mobile commerce platform

Far EasTone Telecommunications, Taiwan’s third-largest mobile provider, unveiled Wednesday a mobile commerce platform powered by technology from Seattle-based Sirqul.

Called FET SoLoMo, the platform will enable developers, merchants, brands and retailers to offer customers mobile ads and digital coupons integrated into mobile apps and tailored to users' real-life habits, including their current physical location.

Far EasTone is the first Asian telecom to launch the all-inclusive mobile commerce platform, which is expected to increase monetization for developers and directly increase revenue for merchants and brands, according to the company.

Far EasTone said it is inviting local developers, retailers and brands to join the platform, which is scheduled to hit the market in the first quarter of 2014 with an expected 1,200 retail partners, 3,000 mobile apps and 5,000 digital coupons.

"We are thrilled to be the first mobile operator in Taiwan to offer an integrated social, local and mobile commerce platform," said Charlene Hung, executive vice president of internet and commerce at Far EasTone.

"Sirqul’s history of mobile and technical commerce expertise has brought to life our vision of interconnectedness and we stand impressed by their ability to seamlessly integrate with our mobile infrastructure," she said in a press release.

David Liu, Sirqul’s COO, said that Taiwan is a key market as the company expands overseas into the Asia-Pacific region.

"We value this partnership to power one of the largest, most forward-thinking mobile operators in Taiwan and look ahead to future expansion opportunities into surrounding Asian markets," Liu said.

Robert Frederick, Sirqul’s founder and chief technology officer, told a media briefing in Taipei that Taiwan is one of the top markets for both mobile apps and people who are interested in using those apps for entertainment or consumption.

Sirqul will continue to seek other Asian partners that will share the same vision as the company to build a mobile commerce ecosystem with developers, retailers and consumers, Frederick said.


Anomaly and Sirqul, Inc. Collaborate to Advance Hyper-Local Mobile Advertising through the Sirqul SoLoMo Platform.

Sirqul’s SoLoMo Platform Leveraged as the Foundation for Driving mCommerce Revenue for Brands While Enhancing Footfall Among Retailers and Merchants

NEW YORK and SEATTLE, October 9, 2013 -- Sirqul™ (www.sirqul.com), a mobile Engagement as a Service (EaaS) platform and Anomaly a 'new model agency' that has a passion for creating innovative products and experiences, today announced that they have signed an agreement regarding the joint development of a Global SoLoMo (social-local-mobile) Platform featuring hyper-local advertising, deals, offers and payments solutions for brands, retailers and merchants.

Responding to the growing need to reach mobile consumers at scale where they live, work and play, Anomaly and Sirqul have joined forces to develop a highly scalable mobile app engagement platform that will enable a range of new native in-app advertising solutions. The platform’s analytics will provide a real-time view into mobile consumer interests and behaviors through demographic and interest level targeting while delivering rewarding, engaging mobile experiences.

"Mobile is creating continuous consumer connections that brands seek, and we've noticed an opportunity to amplify these connections through the combination of utility, commerce, social and location," said Jason DeLand, Anomaly Founding Partner. "All data point to a future driven by mobility and making an investment in mobile requires a strong partnership with a player that has DNA in the mobile industry and engagement space. With Sirqul, we have one of the world’s leaders in building mobile commerce enabled solutions at our side. Together we can deliver highly engaging, personalized and fully connected solutions with Sirqul EaaS as a key ingredient, helping brands around the world achieve their business goals."

The SoLoMo Platform will reward consumers through native app engagements by presenting hyper-local and contextually relevant mobile ads through Sirqul’s self-service RTB advertising platform. The platform will empower brands, merchants and retailers to stay connected with valuable consumers and directly increase revenue by enabling profile match-making of deals, offers and discounts on products and services. It also gives global brands the opportunity to offer consumers a more intimate and relevant experience without disrupting their everyday interactions with mobile apps and games. The SoLoMo Platform will prove to be equally beneficial across consumer packaged goods (CPG), food and beverage, hospitality, restaurants, sports, and other industries.

"Anomaly’s unique value proposition of creating products and experiences for global brands coupled with Sirqul’s ability to scale hyper-local mobile efforts across millions of mobile users, together will make this platform thrive," said Jim Harkins, CEO, Sirqul. "Today we are building the mobile technology foundation that will allow brands an entrance into mobile by connecting consumers directly with offers that are timely, relevant and engaging."

Signaling an increased focus on strategic mobile initiatives and IP development, Anomaly is once again tearing down the silos of advertising. Recognized by Fast Company as one of The 50 Most Innovative Companies in the World and by AdAge as a Top 10 A-List Agency, Anomaly is committed to working with Sirqul as their exclusive mobile tech partner. This agreement continues to reflect Anomaly’s deep commitment to innovation and global expansion by investing in the advancement and future of the mobile industry.

Further announcements will be made regarding Sirqul and Anomaly’s SoLoMo Platform in the coming weeks.

Proving that mobile EaaS (Engagement as a Service) is rapidly taking hold worldwide, Sirqul also unveiled their expansion into Asia by announcing that Far EasTone (FET), a leading Taiwan mobile telecom operator is licensing the FET SoLoMo Platform powered by Sirqul to connect developers, merchants, brands and retailers to millions of consumers who will benefit from a relevant and rewarding mobile experience.

ABOUT SIRQUL

Sirqul™ (www.sirqul.com), provides a Mobile EaaS (Engagement as a Service) Platform that empowers brands, agencies and developers with an app ecosystem that encompasses gamification, social, local, commerce, analytics, advertising and crowd sourcing to create an engaging consumer experience. Headquartered in Seattle, WA, Sirqul empowers global clients such as Mercedes-Benz’s BoostbyBenz, Anomaly and Taiwan’s Far EasTone with an extensible multi-OS technology, scalable from client to server. Developers visit: http://dev.sirqul.com and Retailers visit: http//:retailers.sirqul.com

ABOUT ANOMALY

Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London, Amsterdam, Toronto, and Shanghai. The agency’s blue chip client roster includes Budweiser, Converse, Diageo, Dick’s Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Gold Effies for effectiveness in Media Strategy and as a Brand Owner; Lions, Cyber Lions, and a Grand Prix from Cannes; a Mercury Music Prize; and two Emmys for a TV series the agency created and co-owns.

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Media Contacts:

Viki Zabala
Sirqul, Inc.
Vice President of Marketing

Christine O'Donnell
Anomaly
Director of Anomaly Brand


Rewarding Hyper-Local Mobile Experiences, Far EasTone Launches SoLoMo Commerce Solution in Taiwan Powered by Sirqul, Inc.

FET SoLoMo Commerce Enables Real Time Bidding (RTB) of Contextual, Hyper Local Targeted Offers Empowering Retailers to Engage Millions of Mobile Consumers with a More Rewarding Experience While App Developers Monetize with Native Game Play Ads

TAIPEI, TAIWAN October 9, 2013 - Far EasTone, a leading Taiwan mobile telecom operator, unveils today FET SoLoMo powered by Sirqul™ (www.sirqul.com), a mobile Engagement as a Service (EaaS) platform. FET is the first Asian telecom extending its mobile services to enable an all-inclusive SoLoMo commerce platform for developers, merchants, brands and retailers while consumers benefit from a relevant and rewarding mobile experience.

The opportunity is to get the right ad, deal or offer to the right mobile consumer at just the right time. Notoriously mobile in-app ads and offers lack relevancy and have been disruptive to the consumer, but today the Sirqul powered FET SoLoMo will deliver a positive and fun experience. Rewarding consumers through native app engagements with hyper-local and contextually relevant mobile ads will drive a step-change increase in monetization for the developer and directly increase revenue for merchants and brands via mobile commerce and in-store foot traffic.

"We are thrilled to be the first mobile operator in Taiwan to offer an integrated social, local and mobile commerce platform and with a mission to monetize more screens and devices then any other telecom in Taiwan with this new platform," said Charlene Hung, Executive Vice President, Internet & Commerce Division, Far EasTone. "Backed by our long history of innovation and with the launch of FET SoLoMo once more demonstrates our ongoing commitment to delivering a more personalized mobile experience. Sirqul’s history of mobile and technical commerce expertise has brought to life our vision of interconnectedness and we stand impressed by their ability to seamlessly integrate with our mobile infrastructure."

Delivering a rewarding, localized mobile experience to millions of Taiwan FET subscribers for everyday app usage, FET SoLoMo Commerce, was created exclusively in collaboration with Sirqul’s Engagement as a Service platform based on three main components:

  • Sirqul App Development Platform -- a suite of APIs for feature rich, multi-OS rapid app development including non-invasive ad units that monetize via engagements such as missions, offers, deals and branded game levels. Reaching mobile users when they're most engaged and receptive to advertising enables developers to now monetize beyond pennies to dollars because consumers are more receptive to ads that feel native to the app or game experience.
  • Sirqul Retailer Platform -- an advertiser’s portal enabling merchants, brands and retailers to advertise relevant hyper-local deals, offers and products on third-party apps utilizing interactive, native game play ads.
  • Sirqul Ad Serving and RTB Platform -- a contextually relevant ad server targeting by demographics, app, content, behavior, and location data to automatically display the ads that are the most relevant for each consumer.

FET’s aim to build up a developer ecosystem with more tools to third-party developers will be supported with the help of their recent investment in Hiiir, the local app development launch partner. John Yeh, Hiiir founder and CEO, commented, "We have found the Sirqul APIs to be inherently simple to implement, yet sophisticatedly intelligent and extensible for any app or game."

"The mobile advertising future is about adding value as an intuitive utility to the mobile consumer experience while incorporating all the right triggers, incentives and rewards of achievements," said David Liu, COO, Sirqul. "Taiwan is a key market as we expand overseas into the Asia Pacific region. We value this partnership to power one of the largest, most forward thinking mobile operators in Taiwan and look ahead to the future expansion opportunities into surrounding Asian markets."

Sirqul’s founder and CTO, Robert Frederick, will be speaking at the Far EasTone Partner Conference today on "Empower the Mobile App and Commerce" to introduce the FET SoLoMo commerce platform of Taiwan, announce a major strategic partner launch in the US and demonstrate a Sirqul enhanced app in action called Map Monsters -- a fun game utilizing the local offers, ad serving and the location-based APIs of Sirqul.

ABOUT SIRQUL

Sirqul™ (www.sirqul.com), provides a Mobile EaaS (Engagement as a Service) Platform that empowers brands, agencies and developers with an app ecosystem that encompasses gamification, social, local, commerce, analytics, advertising and crowd sourcing to create an engaging consumer experience. Headquartered in Seattle, WA, Sirqul empowers global clients such as Mercedes-Benz’s BoostbyBenz, Anomaly and Taiwan’s Far EasTone with an extensible multi-OS technology, scalable from client to server. Developers visit: http://dev.sirqul.com and Retailers visit: http//:retailers.sirqul.com

ABOUT FAR EASTONE

To best integrate communication services, information technology & digital applications with footprint in and beyond Taiwan, Far EasTone is dedicated to the convergence of communications. Visit: http://www.fetnet.net/Home/index.html

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Media Contact: Viki Zabala
Sirqul, Inc.
Vice President of Marketing


Art Expands into Mobile Games with Top 50 Charting App AMU by Joe Doucet in Partnership with Sirqul

Expanding into the Mobile Medium, Joe Doucet Studio Launches AMU Developed on the Sirqul Mobile EaaS (Engagement as a Service) Platform

LONDON, UK and NEW YORK, NY, September 26, 2013 - Design pioneer Joe Doucet and Sirqul have partnered to launch AMU. An entertaining test of agility, coordination and spatial awareness - AMU is the app you play standing up with plenty of room around you! Top 50 charting app in Simulation and Puzzle, AMU is available for free from the App Store on iPad, iPhone and iPod Touch and on Google Play for Android mobile devices.

Since launch, players have scored over 713,242,794 points and played 84,678 levels in total. Taking advantage of the game’s video recording and sharing features, AMU gamers have captured over 3,569 videos sharing their personal and entertaining reactions.

AMU is a virtual game of catch, forcing players to physically move around in order to place the white ball within an empty circle. Sounds easy until you realize you can't play sitting down. "Many people simply try to tilt their phone, but quickly realize that they need to get up and move," Doucet explains. "The inspiration came to me after realizing how many of us are hunched over and constrained to our devices, I wanted to reinvigorate and open the door to our surroundings."

Download AMU Free: http://bit.ly/1591o3G or AMU Paid for $.99: http://bit.ly/14tobtV .

Sirqul’s platform enabled art and movement to take place on yet another medium mobile. AMU leveraged nine out of the forty-four service components on the Sirqul Mobile EaaS (Engagement as a Service) platform including local and global leaderboards, social hooks to share hilarious videos, streamlined user sign-in with authentication, and analytics that provides detailed usage stats and demographics on audience.

"The AMU experience lends itself to hilarious moments as we frantically move about," said Robert Frederick, founder and CTO Sirqul. "Activating the front-facing camera so players could record themselves playing AMU and share videos created the viral impact of AMU lending itself to reach the top 50 charts within Puzzle and Simulation."

"Many designers, have not explored the mobile medium due to the costly and cumbersome technology expertise needed. Sirqul is removing that barrier by empowering anyone with a vision using sophisticated mobile technology that delivers an engaging app experience," said Jim Harkins, CEO of Sirqul. "We continually strive to delight players with fun, high-quality games and apps, we are thrilled to be the first mobile app partner of Joe Doucet Studio blending design and technology."

ABOUT AMU:
AMU is the world’s first mobile game that not only takes place on your screen, but also takes place in the world around you. Created by Joe Doucet Studio, AMU brings design to mobile. An entertaining test of agility, coordination and spatial awareness, AMU uses a sophisticatedly simple UI to open up a dynamic, demanding game play to you and your surroundings. For the best experience, play AMU standing up!

ABOUT JOE DOUCET STUDIO:
Joe Doucet’s ability to fluidly cross the different disciplines of design have made him one of the most sought after creative talents working in America and culminated into the launch of Joe Doucet Studio. As a designer, inventor, artist and auteur, Joe Doucet’s work deftly hybridizes function and visual appeal while conveying layers of meaning and message. Doucet’s work has been exhibited numerous places internationally, including the London Design Museum and the Biennale International Design in Sainte-Etienne, while his awards include a 2010 World Technology Award for Design, a Good Design Award in 2008, was named the first ever AvantGuardian for Design in 2009 by Surface Magazine and holds more than 30 patents for his designs and inventions.

ABOUT SIRQUL:
Sirqul, Inc. provides a Mobile EaaS (Engagement as a Service) Platform that empowers brands, agencies and developers with an app ecosystem that encompasses gamification, social, local, commerce, analytics, advertising and crowd sourcing to create an engaging consumer experience. Sirqul’s extensible multi-OS technology is scalable from client to server with over 44 app modules and 14 brandable starter kit themes. Sirqul is headquartered in Seattle, WA. Visit www.sirqul.com

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Media Contacts:
Joe Doucet Studio
Christine Samuelian
Friends & Co - PR and Communications
+44 (0) 7957 203 037

Sirqul, Inc.
Viki Zabala
Vice President of Marketing

Sirqul Launches Mobile EaaS (Engagement as a Service) Platform Enabling Apps with Gamification, Social, Local, mCommerce, Analytics, Advertising and Crowd Sourcing

Sirqul EaaS Platform delivers a complete app ecosystem as a service for Brands and Developers to engage mobile consumers through a personal and relevant brand experience

SEATTLE, September 19, 2013 - Sirqul, Inc. (www.sirqul.com) a contingent of seasoned mobile commerce veterans, including ex-Amazon Web Services co-founder Robert Frederick, unveiled today - Sirqul Mobile EaaS (Engagement as a Service) Platform - with a vision to create an ecosystem where brands, game developers, agencies and consumers unite through the transformation and acceleration of an app’s go-to-market and development process.

Big brands, agencies and developers have free access to the Sirqul EaaS platform to take advantage of over 44 plug and play app modules and 14 brandable starter kit themes. Imagine the next Instagram, Candy Crush or Line quickly built upon a platform of feature-rich modules - achievements, badges, ad server, leaderboards, crowd sourced game levels, missions, commerce, points, groups, permissions, virtual currency, wallet and more. Empowering a focus on the creation of engaging apps with an amazing user experience, Sirqul clients can now also easily gamify a branded mobile experience leveraging starter kit themes - 'hot or not', physics, runner, scavenger hunt, trivia, words and more - all compatible with numerous game engines and across multiple device platforms.

Sirqul and its client partners have already produced and released impressive results for over 60 beta customers including Sirqul published apps and games to showcase the EaaS in action - Vie, Appture, Doodle Drops, Doodle Words, Doodle Trivia and Pocket Adventures.

"Average session length grew 247% after releasing our crowd-sourced game level creation module on Doodle Drops, the game initially built with the Sirqul physics game engine. The crowd sourced creation of game levels are endless by allowing users to create levels and challenge others through socially sharing the game and user levels via Facebook and Twitter," said Jim Harkins, CEO, Sirqul. "Not only does our game level creation module allow for infinite levels through crowd sourcing but it also presents infinite number of monetization points for the developer using our ad serving and RTB modules. Now user created levels, characters and puzzles can be branded for advertisers that go beyond simple banners."

The new competitive edge is delivering great app user experiences. Sirqul EaaS (Engagement as a Service) moves beyond standard functionality of BaaS. EaaS takes into account the end-result factor of app success - engagement - making apps intelligent and interactive for consumers.

"Sirqul’s EaaS accelerates the creation of viral apps empowering social, local, crowd sourcing, mCommerce, advertising, analytics and gaming - resulting in radically improved app engagement with mobile consumers via deeper intrinsic relationships," said Robert Frederick, founder and CTO, Sirqul. "The platform not only provides a foundation for building engaging apps, but also access to new monetization channels via missions, challenges or offers within the app from brands and merchants, all while helping to close the virtuous app circle between brands, game developers, agencies and consumers."

About

Sirqul, Inc. provides a Mobile EaaS (Engagement as a Service) Platform that empowers brands, agencies and developers with an app ecosystem that encompasses gamification, social, local, commerce, analytics, advertising and crowd sourcing to create an engaging consumer experience. Sirqul’s extensible multi-OS technology is scalable from client to server with over 44 app modules and 14 brandable starter kit themes. Sirqul is headquartered in Seattle, WA. Visit www.sirqul.com .

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Media Contact:
Viki Zabala
Sirqul, Inc.
Vice President of Marketing