Level 11 Announces Strategic Partnership with IoT Platform Company SIRQUL to Address the Needs of the Smart Building Sector

SEATTLE, April 24, 2017 — Lev­el 11, a firm known for its Cus­tomer Expe­ri­ence Man­age­ment work with glob­al the­me parks and, more recent­ly, with Car­ni­val Corporation’s One Cruise Expe­ri­ence Access Net­work (OCEAN) Medal­lion project, has part­nered with IoT plat­form provider Sirqul.

Mark Had­land, Lev­el 11 CEO states “Our part­ner­ship with Sirqul allows us to accel­er­ate our abil­i­ty to provide expe­ri­ence design solu­tions for our clients. Cus­tom solu­tions can take a long time to design and devel­op. Sirqul has devel­oped a flex­i­ble set of APIs that allows Lev­el 11 to focus on the end user expe­ri­ence rather than the under­ly­ing tech­nol­o­gy. Addi­tion­al­ly, we see many oppor­tu­ni­ties where a sub­scrip­tion based deal is prefer­able to a tra­di­tion­al licens­ing deal. Sirqul’s cloud-based mod­el allows us to pur­sue the­se oppor­tu­ni­ties and to provide our solu­tions to a broad­er set of cus­tomers.”

Robert Fred­er­ick, founder and CEO of Sirqul, has been focused on con­nect­ed com­mu­ni­ties, devices, peo­ple, and busi­ness­es for over 23 years. Fred­er­ick is an MIT Tech­nol­o­gy Review Mag­a­zine TR 100 award win­ner, author of 33 patents, and tech­ni­cal co-founder of Ama­zon Any­where and Ama­zon Web Ser­vices (AWS). With a strong engi­neer­ing lin­eage of dis­rupt­ing tra­di­tion­al soft­ware busi­ness mod­els, Sirqul’s full stack IoT plat­form is poised to have a pro­found impact on smart build­ing inno­va­tions and com­mu­ni­ties.

“We envi­sion smart build­ings becom­ing the epi­cen­ter of IoT plat­forms and enabling the cre­ation of new future-proof ecosys­tems that our part­ners will con­tin­ue to build appli­ca­tions and expe­ri­ences upon,” said Fred­er­ick. “Togeth­er with Lev­el 11, we will chal­lenge the mean­ing of the ‘Inter­net of Things’ and rede­fine IoT as the ‘Intel­li­gence of Things’, launch­ing solu­tions that will inspire and engage con­sumers in new mean­ing­ful ways.”

Sirqul’s IoT Suite of Solu­tions:

• Elexi – home and build­ing automa­tion with a com­mu­ni­ty con­nec­tion
• Aileen – enables retail­ers to turn vis­i­tors into loy­al cus­tomers
• Ein­stein – trans­forms enter­tain­ment venues into cap­ti­vat­ing expe­ri­ences
• Edis­on – smart mesh net­work of devices for accu­rate loca­tion and intel­li­gence at the edge
• Route N Roll – opti­mizes fleets with advanced rout­ing and telem­at­ics
• Astro – auto­mates indus­tri­al oper­a­tions and enables remote oper­a­tion of robots, drones and machin­ery
• Mag­el­lan – a drag, drop, orches­trate and deploy tool with access to over 70 APIs, ser­vices and libraries

Had­land states “This part­ner­ship allows us to joint­ly pur­sue the smart build­ing and con­nect­ed envi­ron­ment space. Our focus is to work with lead­ing archi­tec­ture and design firms, pro­vid­ing them with new tools and tech­nol­o­gy that they can embed in their designs. Our vision is to imbue the under­ly­ing build­ing infra­struc­ture with pres­ence-aware and infor­ma­tion pro­cess­ing tech­nol­o­gy so that build­ing occu­pants can ben­e­fit from the same per­son­al­ized expe­ri­ences that we have pro­vid­ed to our oth­er cus­tomers and from new expe­ri­ences enabled by the tech­nol­o­gy. The result will be an Inter­net-of-Things plat­form that will allow us and oth­er part­ners to build new appli­ca­tions and expe­ri­ences focused on speci­fic ver­ti­cal mar­kets. Key sec­tors of focus will be hos­pi­tal­i­ty, the­me parks, sports, and sta­di­ums, health­care and hos­pi­tals, cor­po­rate cam­pus­es.”

About Lev­el 11
Lev­el 11 is a Seat­tle-based expe­ri­ence design and engi­neer­ing con­sul­tan­cy that invents new tech­nolo­gies for cus­tomers to fun­da­men­tal­ly trans­form how they engage, expe­ri­ence, inter­act with and remem­ber brands. It’s team of design­ers and engi­neers invent new tech­nolo­gies and fol­low a pro­pri­etary Expe­ri­ence Design Engi­neer­ing™ method­ol­o­gy. This XDE™ approach address­es every touch­point in clients’ con­nect­ed ecosys­tem — phys­i­cal, dig­i­tal, in-store, online, mobile, wear­able, Inter­net of Things — across the life­cy­cle of users, guests, and cus­tomers.

About SIRQUL
Sirqul™ (http://www.sirqul.com) pro­vides an Engage­ment-as-a-Ser­vice IoT Plat­form with Smart Mesh net­work tech­nol­o­gy to dri­ve engage­ment, oper­a­tional effi­cien­cy, rapid inno­va­tion and new rev­enue streams. At the foun­da­tion of Sirqul’s plat­form are 70 APIs and sev­en cus­tomiz­able white-label ver­ti­cal indus­try solu­tion tem­plates for rapid deploy­ment on a build­ing block approach. Sirqul is – device, pro­to­col and cloud agnos­tic – fos­ter­ing an inter­op­er­a­ble sys­tem for build­ing future-proof solu­tions for retail, auto, cities, build­ings, indus­tri­al, enter­tain­ment and more.

Press Con­tacts:

Lev­el 11
CD Lucas, 360–860-0232
Chief of Staff
cdlucas@level11.com

SIRQUL
Viki Zabala
Chief Mar­ket­ing Offi­cer
viki@sirqul.com