Just Swipe and Order: Introducing Mobile Keyboard Ads

BELLEVUE, WA — (Mar­ketwired — Mar 3, 2015) — Com­ing soon to the key­board of your mobile device: adver­tise­ments, as Oversig­nal today announced the launch of the Oversig­nal Key­board, which enables ads on vir­tu­al key­boards.

Work­ing in part­ner­ship with Sirqul, a lead­er in mobile com­merce tech­nol­o­gy, Oversig­nal is lever­ag­ing the most heav­i­ly traf­ficked loca­tion on mobile devices — the vir­tu­al key­board. The result is improved mobile ad viewa­bil­i­ty to help mar­keters enhance the ROI of their mobile mar­ket­ing ini­tia­tives. The Oversig­nal Key­board is now avail­able on Google Play­Store and com­ing soon to iOS devices.

New Ad Format Improves Digital Ad Viewability

Oversignal’s Key­board intro­duc­tion comes at a crit­i­cal time in the mobile ad indus­try. Google Research says more than half of all Inter­net ads are not seen by humans, as ads are not viewed or not ful­ly vis­i­ble.

Oversignal’s new ad for­mat pro­vides a host of ben­e­fits to part­ners:

• • Ad net­works will real­ize increased per-swipe rev­enue
• • App devel­op­ers and oth­er key­board providers will ben­e­fit through rev­enue shar­ing oppor­tu­ni­ties, with their abil­i­ty to license and show key­board ads.
• • Major brands will now real­ize 100 per­cent vis­i­bil­i­ty of ads and a user expe­ri­ence that deliv­ers true intent and min­i­mizes acci­den­tal clicks.

“Brand adver­tis­ers are con­stant­ly seek­ing ways to enhance the ROI of their mobile cam­paigns. Improv­ing mobile ad viewa­bil­i­ty is the opti­mal way to accom­plish this,” said Bri­an Moore, founder and CEO of Oversig­nal. “As more con­sumers pur­chase goods with their mobile devices, it makes sense to place ads in heav­i­ly traf­ficked areas. Mobile key­boards are the obvi­ous loca­tion as they are acti­vat­ed more than 30 tril­lion times per year — every Tweet, post, email, mes­sage, or search on a mobile device acti­vates the key­board.”

Swipe Activation Ensures User Engagement

Swipe acti­va­tion ensures user engage­ment, pre­vent­ing acci­den­tal clicks. Once acti­vat­ed, ads in a vari­ety of cat­e­gories includ­ing music down­loads, movie trail­ers, dai­ly deals, and more can be Tweet­ed, emailed, liked on Face­book, or down­load­ed as coupons. Ads can be pre­sent­ed as video, click to call, full screen, loca­tion based, or near­ly any type of mobile ad.

Pure­home, an ecom­merce site for home décor, is an ear­ly adopter of Oversig­nal Key­board. In plac­ing its ads on the Oversig­nal Key­board, pure­home has seen a spike in orders.

“Pure­home cus­tomers are increas­ing­ly shop­ping on mobile devices,” said Ali­cia She­fchik, Chief Mar­ket­ing Offi­cer at pure­home. “We are always search­ing for new ways to adver­tise on mobile plat­forms and engage con­sumers. Hav­ing part­nered with Oversig­nal, we are excit­ed to know that 100 per­cent of our ads will be shown on the Oversig­nal Key­board, which will lead to an increase in pure­home sales.”

About Oversignal

Oversig­nal is an ear­ly-stage mobile adver­tis­ing com­pa­ny whose tech­nol­o­gy has opened the door to an address­able mar­ket of over 30 tril­lion annu­al impres­sions. The com­pa­ny is head­quar­tered in Belle­vue, Wash. For licens­ing inquiries, con­tact Bri­an Hill, 206–790-4725, bhill@oversignal.com.

About Sirqul

Head­quar­tered in Seat­tle, WA, Sirqul is an engage­ment as a ser­vice (EaaS) plat­form that empow­ers influ­encers and brand adver­tis­ers to rapid­ly cre­ate dynam­ic mobile expe­ri­ences and max­i­mize cus­tomer loy­al­ty. Influ­encers and brand adver­tis­ers engage with their users on a dai­ly basis, mon­e­tize their brand, while main­tain­ing authen­tic­i­ty via non-intru­sive pro­duct place­ments embed­ded with­in the expe­ri­ence itself. Sirqul has pow­ered glob­al brands such as Mer­cedes-Benz, Anom­aly, and Taiwan’s Far Eas­T­one as well as key influ­encers to reach top posi­tions in the US iTunes and Google Play App Stores for games while also gen­er­at­ing over 30,000 5-star app reviews. Sirqul’s meth­ods are quick­ly rev­o­lu­tion­iz­ing tar­get­ed mobile adver­tis­ing and aware­ness cam­paigns and are now tak­ing the indus­try by storm.

About Purehome

Based in Seat­tle, Pure­home is an ecom­merce site for home décor, whose tech­nol­o­gy rec­om­mends prod­ucts based on style and col­or.

Contact:

Bri­an Moore
Founder and CEO
Oversig­nal
bhill@oversignal.com
206–427-4301