Anomaly and Sirqul, Inc. Collaborate to Advance Hyper-Local Mobile Advertising through the Sirqul SoLoMo Platform

NEW YORK and SEATTLE, Octo­ber 9, 2013 — Sirqul™ (www.sirqul.com), a mobile Engage­ment as a Ser­vice (EaaS) plat­form and Anom­aly a ‘new mod­el agen­cy’ that has a pas­sion for cre­at­ing inno­v­a­tive prod­ucts and expe­ri­ences, today announced that they have signed an agree­ment regard­ing the joint devel­op­ment of a Glob­al SoLo­Mo (social-local-mobile) Plat­form fea­tur­ing hyper-local adver­tis­ing, deals, offers and pay­ments solu­tions for brands, retail­ers and mer­chants.

Respond­ing to the grow­ing need to reach mobile con­sumers at scale where they live, work and play, Anom­aly and Sirqul have joined forces to devel­op a high­ly scal­able mobile app engage­ment plat­form that will enable a range of new native in-app adver­tis­ing solu­tions. The platform’s ana­lyt­ics will provide a real-time view into mobile con­sumer inter­ests and behav­iors through demo­graph­ic and inter­est lev­el tar­get­ing while deliv­er­ing reward­ing, engag­ing mobile expe­ri­ences.

“Mobile is cre­at­ing con­tin­u­ous con­sumer con­nec­tions that brands seek, and we’ve noticed an oppor­tu­ni­ty to ampli­fy the­se con­nec­tions through the com­bi­na­tion of util­i­ty, com­merce, social and loca­tion,” said Jason DeLand, Anom­aly Found­ing Part­ner. “All data point to a future dri­ven by mobil­i­ty and mak­ing an invest­ment in mobile requires a strong part­ner­ship with a play­er that has DNA in the mobile indus­try and engage­ment space. With Sirqul, we have one of the world’s lead­ers in build­ing mobile com­merce enabled solu­tions at our side. Togeth­er we can deliv­er high­ly engag­ing, per­son­al­ized and ful­ly con­nect­ed solu­tions with Sirqul EaaS as a key ingre­di­ent, help­ing brands around the world achieve their busi­ness goals.”

The SoLo­Mo Plat­form will reward con­sumers through native app engage­ments by pre­sent­ing hyper-local and con­tex­tu­al­ly rel­e­vant mobile ads through Sirqul’s self-ser­vice RTB adver­tis­ing plat­form. The plat­form will empow­er brands, mer­chants and retail­ers to stay con­nect­ed with valu­able con­sumers and direct­ly increase rev­enue by enabling pro­file match-mak­ing of deals, offers and dis­counts on prod­ucts and ser­vices. It also gives glob­al brands the oppor­tu­ni­ty to offer con­sumers a more inti­mate and rel­e­vant expe­ri­ence with­out dis­rupt­ing their every­day inter­ac­tions with mobile apps and games. The SoLo­Mo Plat­form will prove to be equal­ly ben­e­fi­cial across con­sumer pack­aged goods (CPG), food and bev­er­age, hos­pi­tal­i­ty, restau­rants, sports, and oth­er indus­tries.

“Anomaly’s unique val­ue propo­si­tion of cre­at­ing prod­ucts and expe­ri­ences for glob­al brands cou­pled with Sirqul’s abil­i­ty to scale hyper-local mobile efforts across mil­lions of mobile users, togeth­er will make this plat­form thrive,” said Jim Harkins, CEO, Sirqul. “Today we are build­ing the mobile tech­nol­o­gy foun­da­tion that will allow brands an entrance into mobile by con­nect­ing con­sumers direct­ly with offers that are time­ly, rel­e­vant and engag­ing.”

Sig­nal­ing an increased focus on strate­gic mobile ini­tia­tives and IP devel­op­ment, Anom­aly is once again tear­ing down the silos of adver­tis­ing. Rec­og­nized by Fast Com­pa­ny as one of The 50 Most Inno­v­a­tive Com­pa­nies in the World and by AdAge as a Top 10 A-List Agen­cy, Anom­aly is com­mit­ted to work­ing with Sirqul as their exclu­sive mobile tech part­ner. This agree­ment con­tin­ues to reflect Anomaly’s deep com­mit­ment to inno­va­tion and glob­al expan­sion by invest­ing in the advance­ment and future of the mobile indus­try.

Fur­ther announce­ments will be made regard­ing Sirqul and Anomaly’s SoLo­Mo Plat­form in the com­ing weeks.

Prov­ing that mobile EaaS (Engage­ment as a Ser­vice) is rapid­ly tak­ing hold world­wide, Sirqul also unveiled their expan­sion into Asia by announc­ing that Far Eas­T­one (FET), a lead­ing Tai­wan mobile tele­com oper­a­tor is licens­ing the FET SoLo­Mo Plat­form pow­ered by Sirqul to con­nect devel­op­ers, mer­chants, brands and retail­ers to mil­lions of con­sumers who will ben­e­fit from a rel­e­vant and reward­ing mobile expe­ri­ence.

ABOUT SIRQUL

Sirqul™ (www.sirqul.com), pro­vides a Mobile EaaS (Engage­ment as a Ser­vice) Plat­form that empow­ers brands, agen­cies and devel­op­ers with an app ecosys­tem that encom­pass­es gam­i­fi­ca­tion, social, local, com­merce, ana­lyt­ics, adver­tis­ing and crowd sourcing to cre­ate an engag­ing con­sumer expe­ri­ence. Head­quar­tered in Seat­tle, WA, Sirqul empow­ers glob­al clients such as Mercedes-Benz’s Boost­by­Benz, Anom­aly and Taiwan’s Far Eas­T­one with an exten­si­ble mul­ti-OS tech­nol­o­gy, scal­able from client to server. Devel­op­ers vis­it:http://dev.sirqul.com and Retail­ers vis­it: http//:retailers.sirqul.com

ABOUT ANOMALY

Found­ed in 2004, Anom­aly is a dif­fi­cult to define, but excit­ing to work at ‘new mod­el’ agen­cy with offices in New York, Lon­don, Ams­ter­dam, Toron­to, and Shang­hai. The agency’s blue chip client ros­ter includes Bud­weis­er, Con­verse, Dia­geo, Dick’s Sport­ing Goods, Google, Mar­riott Hotel Group, Nike, and P&G. Anom­aly has been rec­og­nized for a very wide range of work includ­ing Gold Effies for effec­tive­ness in Media Strat­e­gy and as a Brand Own­er; Lions, Cyber Lions, and a Grand Prix from Can­nes; a Mer­cury Music Prize; and two Emmys for a TV series the agen­cy cre­at­ed and co-owns.

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