Retailers Can Now Master Omni-Channel Customer Engagement with “Project Avatar”, a Smart-Mesh Beacon Technology from Sirqul and Inventec

New end-to-end solution will transform retail experiences with smart 2-way computing devices and IoT technology

SEATTLE, March 31, 2016 /PRNewswire/ — Sirqul, a glob­al IoT enter­prise plat­form, and Inven­tec, one of Asia’s top Orig­i­nal Device Man­u­fac­tur­ers of IoT & smart con­sumer devices, today announced Project Avatar. The com­bined tech­nolo­gies cre­ate increased retail mon­e­ti­za­tion oppor­tu­ni­ties enabling advanced mobile and in-store engage­ment, as well as shop­per loy­al­ty via machine learn­ing and pre­dic­tive data ana­lyt­ics.

“By com­bin­ing Inventec’s smart 2-way com­mu­ni­ca­tion devices with Sirqul’s IoT plat­form, retail­ers can rev­o­lu­tion­ize the cus­tomer and sales expe­ri­ences,” said Robert Fred­er­ick, CEO at Sirqul. “Project Avatar empow­ers the future of retail by lever­ag­ing in-depth behav­ioral and pref­er­en­tial intel­li­gence to dra­mat­i­cal­ly increase con­sumer adop­tion, loy­al­ty, traf­fic con­ver­sion, and trans­ac­tion size. Retail­ers will be able to use Project Avatar to rapid­ly cre­ate immer­sive expe­ri­ences that aid shop­pers in a way that gen­er­ates results.”

A Smarter, More Engaging Retailer Experience

Retail­ers can lever­age Project Avatar to cre­ate fea­ture-rich co-shop­ping expe­ri­ences that include pri­vate chat and meet-ups. They can also deliv­er pro­duct demo videos that can be con­tex­tu­al­ly shared between cus­tomers, brands, and sales per­son­nel in real-time. Best of all, the plat­form includes a patent­ed Sirqul Play­field™ Mesh Net­work tech­nol­o­gy that oper­ates indoors where cel­lu­lar con­nec­tions are often unavail­able. This means cus­tomers can now have a seam­less, reli­able, and cus­tomized indoor mobile expe­ri­ence while shop­ping.

Project Avatar includes:

1. Hard­ware: Inventec’s device hard­ware runs Android OS (Marsh­mal­low) and is capa­ble of man­aged OTA & OTT updates. The Sirqul SDK and Libraries allow retail­ers to remote­ly install and man­age cus­tom appli­ca­tions onto the devices.
2. Soft­ware: Sirqul’s embed­ded soft­ware on Project Avatar and the Sirqul IoT plat­form of APIs and avail­able dash­boards empow­ers retail­ers to dri­ve more engage­ment.
   • Man­age­ment tools to upload floor­plans and deploy across mul­ti­ple busi­ness loca­tions
   • Con­tex­tu­al rules man­age­ment UI to trig­ger inter­ac­tions based on prox­im­i­ty detec­tion, geo-fence alerts and behav­iors
   • Indoor posi­tion­ing ser­vices that provide turn-by-turn direc­tions, traf­fic heat-maps, and meet-ups
   • Appli­ca­tion inte­gra­tion APIs & fea­tures — shop­ping lists, loy­al­ty pro­grams, and hooks for appli­ca­tion devel­op­ers
   • Inven­to­ry inte­gra­tion with POS, bea­cons and RFID read­ers to enable check­out, reduce inven­to­ry loss, and max­i­mize rel­e­vant pro­duct place­ment
   • Pre­dic­tive machine learn­ing to trig­ger con­tex­tu­al, per­son­al­ized offers, coupons and rec­om­men­da­tions
   • Ana­lyt­ics visu­al­iza­tion & report­ing with easy to use UX/UI to turn data into action­able intel­li­gence
   • Pri­vate IM & group chat via Play­field™ Mesh Net­work­ing
   • Traf­fic (indoor con­ges­tion) detec­tion and avoid­ance
3. Inter­op­er­abil­i­ty: The Sirqul IoT plat­form is pro­to­col and device agnos­tic. Project Avatar devices sup­port Blue­tooth, Blue­tooth Clas­sic, Wi-Fi, and RFID read­ers. With Sirqul Play­field Mesh Net­work­ing and app solu­tions, devices can com­mu­ni­cate with each oth­er via adhoc mesh net­works that can be lever­aged via approved apps run­ning on each device and on oth­er con­nect­ed devices (phone, tablets).

“The Inter­net of Things move­ment will help shape the future of the cus­tomer expe­ri­ence and prove to be the best cus­tomer engage­ment tool,” said Fred Chang, Pres­i­dent of Per­son­al Solu­tion Group at Inven­tec.

Project Avatar devices work seam­less­ly with Sirqul’s exist­ing IoT plat­form. To learn more about the devices and how to run your own Sirqul servers, please vis­it http://avatar.sirqul.com

About Sirqul

Sirqul™ (http://www.sirqul.com) pro­vides an IoT EaaS (Engage­ment as a Ser­vice) Plat­form and over 30 cus­tomiz­able native appli­ca­tion tem­plates. Head­quar­tered in Seat­tle, WA, Sirqul is led by Robert Fred­er­ick, one of the orig­i­nal tech­ni­cal founders of Amazon’s first for­ays into Secure Mobile Com­merce (Ama­zon Any­where) and Ama­zon Web Ser­vices (AWS). Sirqul enables the rapid con­cep­tu­al­iza­tion, devel­op­ment, deploy­ment, and mon­e­ti­za­tion of brand­ed, con­nect­ed IoT appli­ca­tions. Built upon decades of thought to cre­ate a con­nect­ed world, Sirqul removes the com­plex­i­ty asso­ci­at­ed with scal­able, enter­prise qual­i­ty soft­ware and enables the rapid deploy­ment of inter­op­er­a­ble IoT ecosys­tems based upon plug-and-play APIs, tool kits, and starter projects.

About Inven­tec

Since its estab­lish­ment, Inven­tec has adhered to a cor­po­rate phi­los­o­phy of “Inno­va­tion, Qual­i­ty, Open Mind, and Exe­cu­tion”. Start­ing from cal­cu­la­tors and tele­phones, Inven­tec moved for­ward into the note­book indus­try and estab­lished a com­pelling rep­u­ta­tion. In the 21th cen­tu­ry, Inven­tec has diver­si­fied into the fields of cloud com­put­ing, mobile com­put­ing, Inter­net of Things, wire­less com­mu­ni­ca­tions, net­work appli­ca­tions, dig­i­tal home appli­ances, soft­ware appli­ca­tions, and sus­tain­able ener­gy for the diver­si­fi­ca­tion. http://www.inventec.com