Rewarding Hyper-Local Mobile Experiences, Far EasTone Launches SoLoMo Commerce Solution in Taiwan Powered by Sirqul, Inc.

TAIPEI, TAIWAN Octo­ber 9, 2013 — Far Eas­T­one, a lead­ing Tai­wan mobile tele­com oper­a­tor, unveils today FET SoLo­Mo pow­ered by Sirqul™ (www.sirqul.com), a mobile Engage­ment as a Ser­vice (EaaS) plat­form. FET is the first Asian tele­com extend­ing its mobile ser­vices to enable an all-inclu­sive SoLo­Mo com­merce plat­form for devel­op­ers, mer­chants, brands and retail­ers while con­sumers ben­e­fit from a rel­e­vant and reward­ing mobile expe­ri­ence.

The oppor­tu­ni­ty is to get the right ad, deal or offer to the right mobile con­sumer at just the right time. Noto­ri­ous­ly mobile in-app ads and offers lack rel­e­van­cy and have been dis­rup­tive to the con­sumer, but today the Sirqul pow­ered FET SoLo­Mo will deliv­er a pos­i­tive and fun expe­ri­ence. Reward­ing con­sumers through native app engage­ments with hyper-local and con­tex­tu­al­ly rel­e­vant mobile ads will dri­ve a step-change increase in mon­e­ti­za­tion for the devel­op­er and direct­ly increase rev­enue for mer­chants and brands via mobile com­merce and in-store foot traf­fic.

“We are thrilled to be the first mobile oper­a­tor in Tai­wan to offer an inte­grat­ed social, local and mobile com­merce plat­form and with a mis­sion to mon­e­tize more screens and devices then any oth­er tele­com in Tai­wan with this new plat­form,” said Charlene Hung, Exec­u­tive Vice Pres­i­dent, Inter­net & Com­merce Divi­sion, Far Eas­T­one. “Backed by our long his­to­ry of inno­va­tion and with the launch of FET SoLo­Moonce more demon­strates our ongo­ing com­mit­ment to deliv­er­ing a more per­son­al­ized mobile expe­ri­ence. Sirqul’s his­to­ry of mobile and tech­ni­cal com­merce exper­tise has brought to life our vision of inter­con­nect­ed­ness and we stand impressed by their abil­i­ty to seam­less­ly inte­grate with our mobile infra­struc­ture.”

Deliv­er­ing a reward­ing, local­ized mobile expe­ri­ence to mil­lions of Tai­wan FET sub­scribers for every­day app usage, FET SoLo­Mo Com­merce, was cre­at­ed exclu­sive­ly in col­lab­o­ra­tion with Sirqul’s Engage­ment as a Ser­vice plat­form based on three main com­po­nents:

• Sirqul App Devel­op­ment Plat­form — a suite of APIs for fea­ture rich, mul­ti-OS rapid app devel­op­ment includ­ing non-inva­sive ad units that mon­e­tize via engage­ments such as mis­sions, offers, deals and brand­ed game lev­els. Reach­ing mobile users when they’re most engaged and recep­tive to adver­tis­ing enables devel­op­ers to now mon­e­tize beyond pen­nies to dol­lars because con­sumers are more recep­tive to ads that feel native to the app or game expe­ri­ence.
• Sirqul Retail­er Plat­form — an advertiser’s por­tal enabling mer­chants, brands and retail­ers to adver­tise rel­e­vant hyper-local deals, offers and prod­ucts on third-par­ty apps uti­liz­ing inter­ac­tive, native game play ads.
• Sirqul Ad Serv­ing and RTB Plat­form — a con­tex­tu­al­ly rel­e­vant ad server tar­get­ing by demo­graph­ics, app, con­tent, behav­ior, and loca­tion data to auto­mat­i­cal­ly dis­play the ads that are the most rel­e­vant for each con­sumer.

FET’s aim to build up a devel­op­er ecosys­tem with more tools to third-par­ty devel­op­ers will be sup­port­ed with the help of their recent invest­ment in Hii­ir, the local app devel­op­ment launch part­ner. John Yeh, Hii­ir founder and CEO, com­ment­ed, “We have found the Sirqul APIs to be inher­ent­ly sim­ple to imple­ment, yet sophis­ti­cat­ed­ly intel­li­gent and exten­si­ble for any app or game.”

“The mobile adver­tis­ing future is about adding val­ue as an intu­itive util­i­ty to the mobile con­sumer expe­ri­ence while incor­po­rat­ing all the right trig­gers, incen­tives and rewards of achieve­ments,” said David Liu, COO, Sirqul. “Tai­wan is a key mar­ket as we expand over­seas into the Asia Paci­fic region. We val­ue this part­ner­ship to pow­er one of the largest, most for­ward think­ing mobile oper­a­tors in Tai­wan and look ahead to the future expan­sion oppor­tu­ni­ties into sur­round­ing Asian mar­kets.”

Sirqul’s founder and CTO, Robert Fred­er­ick, will be speak­ing at the Far Eas­T­one Part­ner Con­fer­ence today on “Empow­er the Mobile App and Com­merce” to intro­duce the FET SoLo­Mo com­merce plat­form of Tai­wan, announce a major strate­gic part­ner launch in the US and demon­strate a Sirqul enhanced app in action called Map Mon­sters — a fun game uti­liz­ing the local offers, ad serv­ing and the loca­tion-based APIs of Sirqul.

ABOUT SIRQUL

Sirqul™ (www.sirqul.com), pro­vides a Mobile EaaS (Engage­ment as a Ser­vice) Plat­form that empow­ers brands, agen­cies and devel­op­ers with an app ecosys­tem that encom­pass­es gam­i­fi­ca­tion, social, local, com­merce, ana­lyt­ics, adver­tis­ing and crowd sourcing to cre­ate an engag­ing con­sumer expe­ri­ence. Head­quar­tered in Seat­tle, WA, Sirqul empow­ers glob­al clients such as Mercedes-Benz’s Boost­by­Benz, Anom­aly and Taiwan’s Far Eas­T­one with an exten­si­ble mul­ti-OS tech­nol­o­gy, scal­able from client to server. Devel­op­ers vis­it:http://dev.sirqul.com and Retail­ers vis­it: http//:retailers.sirqul.com

ABOUT FAR EASTONE

To best inte­grate com­mu­ni­ca­tion ser­vices, infor­ma­tion tech­nol­o­gy & dig­i­tal appli­ca­tions with foot­print in and beyond Tai­wan, Far Eas­T­one is ded­i­cat­ed to the con­ver­gence of com­mu­ni­ca­tions. Vis­it: http://www.fetnet.net/Home/index.html