Art Expands into Mobile Games with Top 50 Charting App AMU by Joe Doucet in Partnership with Sirqul

LONDON, UK and NEW YORK, NY, Sep­tem­ber 26, 2013 — Design pio­neer Joe Doucet and Sirqul have part­nered to launch AMU. An enter­tain­ing test of agili­ty, coor­di­na­tion and spa­tial aware­ness — AMU is the app you play stand­ing up with plen­ty of room around you! Top 50 chart­ing app in Sim­u­la­tion and Puz­zle, AMU is avail­able for free from the App Store on iPad, iPhone and iPod Touch and on Google Play for Android mobile devices.

Since launch, play­ers have scored over 713,242,794 points and played 84,678 lev­els in total. Tak­ing advan­tage of the game’s video record­ing and shar­ing fea­tures, AMU gamers have cap­tured over 3,569 videos shar­ing their per­son­al and enter­tain­ing reac­tions.

AMU is a vir­tu­al game of catch, forc­ing play­ers to phys­i­cal­ly move around in order to place the white ball with­in an emp­ty cir­cle. Sounds easy until you real­ize you can’t play sit­ting down. “Many peo­ple sim­ply try to tilt their phone, but quick­ly real­ize that they need to get up and move,” Doucet explains. “The inspi­ra­tion came to me after real­iz­ing how many of us are hunched over and con­strained to our devices, I want­ed to rein­vig­o­rate and open the door to our sur­round­ings.”

Down­load AMU Free: http://bit.ly/1591o3G or AMU Paid for $.99: http://bit.ly/14tobtV .

Sirqul’s plat­form enabled art and move­ment to take place on yet anoth­er medi­um mobile. AMU lever­aged nine out of the forty-four ser­vice com­po­nents on the Sirqul Mobile EaaS (Engage­ment as a Ser­vice) plat­form includ­ing local and glob­al leader­boards, social hooks to share hilar­i­ous videos, stream­lined user sign-in with authen­ti­ca­tion, and ana­lyt­ics that pro­vides detailed usage stats and demo­graph­ics on audi­ence.

“The AMU expe­ri­ence lends itself to hilar­i­ous moments as we fran­ti­cal­ly move about,” said Robert Fred­er­ick, founder and CTO Sirqul. “Acti­vat­ing the front-fac­ing cam­era so play­ers could record them­selves play­ing AMU and share videos cre­at­ed the viral impact of AMUlend­ing itself to reach the top 50 charts with­in Puz­zle and Sim­u­la­tion.”

“Many design­ers, have not explored the mobile medi­um due to the cost­ly and cum­ber­some tech­nol­o­gy exper­tise need­ed. Sirqul is remov­ing that bar­ri­er by empow­er­ing any­one with a vision using sophis­ti­cat­ed mobile tech­nol­o­gy that deliv­ers an engag­ing app expe­ri­ence,” said Jim Harkins, CEO of Sirqul. “We con­tin­u­al­ly strive to delight play­ers with fun, high-qual­i­ty games and apps, we are thrilled to be the first mobile app part­ner of Joe Doucet Stu­dio blend­ing design and tech­nol­o­gy.”

ABOUT AMU:
AMU is the world’s first mobile game that not only takes place on your screen, but also takes place in the world around you. Cre­at­ed by Joe Doucet Stu­dio, AMU brings design to mobile. An enter­tain­ing test of agili­ty, coor­di­na­tion and spa­tial aware­ness, AMU uses a sophis­ti­cat­ed­ly sim­ple UI to open up a dynam­ic, demand­ing game play to you and your sur­round­ings. For the best expe­ri­ence, play AMU stand­ing up!

ABOUT JOE DOUCET STUDIO:
Joe Doucet’s abil­i­ty to flu­id­ly cross the dif­fer­ent dis­ci­plines of design have made him one of the most sought after cre­ative tal­ents work­ing in Amer­i­ca and cul­mi­nat­ed into the launch of Joe Doucet Stu­dio. As a design­er, inven­tor, artist and auteur, Joe Doucet’s work deft­ly hybridizes func­tion and visu­al appeal while con­vey­ing lay­ers of mean­ing and mes­sage. Doucet’s work has been exhib­it­ed numer­ous places inter­na­tion­al­ly, includ­ing the Lon­don Design Muse­um and the Bien­nale Inter­na­tion­al Design in Sain­te-Eti­en­ne, while his awards include a 2010 World Tech­nol­o­gy Award for Design, a Good Design Award in 2008, was named the first ever Avant­Guardian for Design in 2009 by Sur­face Mag­a­zine and holds more than 30 patents for his designs and inven­tions.

ABOUT SIRQUL:
Sirqul, Inc. pro­vides a Mobile EaaS (Engage­ment as a Ser­vice) Plat­form that empow­ers brands, agen­cies and devel­op­ers with an app ecosys­tem that encom­pass­es gam­i­fi­ca­tion, social, local, com­merce, ana­lyt­ics, adver­tis­ing and crowd sourcing to cre­ate an engag­ing con­sumer expe­ri­ence. Sirqul’s exten­si­ble mul­ti-OS tech­nol­o­gy is scal­able from client to server with over 44 app mod­ules and 14 brand­able starter kit themes. Sirqul is head­quar­tered in Seat­tle, WA. Vis­it www.sirqul.com

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