Sirqul EaaS Platform delivers a complete app ecosystem as a service for Brands and Developers to engage mobile consumers through a personal and relevant brand experience
SEATTLE, September 19, 2013 — Sirqul, Inc. (www.sirqul.com) a contingent of seasoned mobile commerce veterans, including ex-Amazon Web Services co-founder Robert Frederick, unveiled today — Sirqul Mobile EaaS (Engagement as a Service) Platform — with a vision to create an ecosystem where brands, game developers, agencies and consumers unite through the transformation and acceleration of an app’s go-to-market and development process.
Big brands, agencies and developers have free access to the Sirqul EaaS platform to take advantage of over 44 plug and play app modules and 14 brandable starter kit themes. Imagine the next Instagram, Candy Crush or Line quickly built upon a platform of feature-rich modules — achievements, badges, ad server, leaderboards, crowd sourced game levels, missions, commerce, points, groups, permissions, virtual currency, wallet and more. Empowering a focus on the creation of engaging apps with an amazing user experience, Sirqul clients can now also easily gamify a branded mobile experience leveraging starter kit themes — ‘hot or not’, physics, runner, scavenger hunt, trivia, words and more — all compatible with numerous game engines and across multiple device platforms.
Sirqul and its client partners have already produced and released impressive results for over 60 beta customers including Sirqul published apps and games to showcase the EaaS in action — Vie, Appture, Doodle Drops, Doodle Words, Doodle Trivia and Pocket Adventures.
“Average session length grew 247% after releasing our crowd-sourced game level creation module on Doodle Drops, the game initially built with the Sirqul physics game engine. The crowd sourced creation of game levels are endless by allowing users to create levels and challenge others through socially sharing the game and user levels via Facebook and Twitter,” said Jim Harkins, CEO, Sirqul. “Not only does our game level creation module allow for infinite levels through crowd sourcing but it also presents infinite number of monetization points for the developer using our ad serving and RTB modules. Now user created levels, characters and puzzles can be branded for advertisers that go beyond simple banners.”
The new competitive edge is delivering great app user experiences. Sirqul EaaS (Engagement as a Service) moves beyond standard functionality of BaaS. EaaS takes into account the end-result factor of app success — engagement — making apps intelligent and interactive for consumers.
“Sirqul’s EaaS accelerates the creation of viral apps empowering social, local, crowd sourcing, mCommerce, advertising, analytics and gaming — resulting in radically improved app engagement with mobile consumers via deeper intrinsic relationships,” said Robert Frederick, founder and CTO, Sirqul. “The platform not only provides a foundation for building engaging apps, but also access to new monetization channels via missions, challenges or offers within the app from brands and merchants, all while helping to close the virtuous app circle between brands, game developers, agencies and consumers.”
About
Sirqul, Inc. provides a Mobile EaaS (Engagement as a Service) Platform that empowers brands, agencies and developers with an app ecosystem that encompasses gamification, social, local, commerce, analytics, advertising and crowd sourcing to create an engaging consumer experience. Sirqul’s extensible multi-OS technology is scalable from client to server with over 44 app modules and 14 brandable starter kit themes. Sirqul is headquartered in Seattle, WA. Visit www.sirqul.com.
Media Contact:
Viki Zabala
Sirqul, Inc.
Vice President of Marketing
